Note: The job is a remote job and is open to candidates in USA. BigPanda delivers agentic automation for IT operations, transforming manual and reactive processes into intelligent, autonomous systems that detect, respond, and prevent IT incidents. The Content & Brand Activation Manager will lead social, short-form video, executive visibility, narrative activation, event content, and lightweight creative production for Corporate Marketing.
Responsibilities
- Build and manage a practical social calendar across BigPanda’s corporate channel and selected executive profiles
- Turn company narratives, research, customer evidence, analyst insight, events, and product moments into social-native content
- Develop posts, carousels, quote-led assets, polls, short articles, and recurring content series that give audiences a reason to stop, think, and respond
- Support executive thought leadership by shaping ideas, finding the strongest angle, calibrating voice, and packaging content for publication
- Create social packages around anchor content assets
- Monitor performance and audience response, identify what’s earning attention, and use those signals to improve the next round of content
- Develop concepts, hooks, scripts, shot lists, and lightweight production plans for short-form video
- Capture and produce thought-leadership clips, executive soundbites, event moments, product perspectives, customer or partner moments, and social-native explainers
- Edit and package raw footage into polished, captioned, platform-ready assets using tools such as Descript, CapCut, Adobe Premiere, or equivalents
- Shoot phone-quality content when authenticity and speed matter—and know when a more produced approach is warranted
- Create multiple cuts, openings, aspect ratios, captions, thumbnails, and copy variations from a single recording or source asset
- Help executives and subject-matter experts become more comfortable and effective on camera
- Build a repeatable workflow for turning recordings, webinars, interviews, and events into a steady stream of useful content
- Translate strategic narratives into channel-ready content families with a clear audience, point of view, and next step
- Turn one anchor asset into a coordinated and snackable set of social posts, videos, carousels, event moments, executive content, and field or demand handoffs
- Keep derivative content anchored to approved messaging, claims, proof, and terminology
- Partner with Corporate Marketing and Product Marketing to identify the strongest story, evidence, or tension in each source asset
- Maintain enough editorial judgment to simplify technical ideas without flattening them into generic AI language
- Use AI-assisted workflows to accelerate ideation, transcription, clipping, repurposing, and first-pass drafting—while applying human judgment to accuracy, voice, and quality
- Act as a content correspondent at priority events, including BigPanda’s annual user conference, field events, analyst moments, and selected partner or customer programs
- Capture usable footage, quotes, reactions, insights, and visual moments in the field
- Publish or hand off timely social content while the conversation is still live
- Produce event recap videos, short clips, quote-led posts, photo and video packages, and follow-up content that keeps the moment working after the room clears
- Build pre-event content packages that generate momentum and give speakers, attendees, and field teams useful content to share
- Create or direct-produce carousels, quote tiles, thumbnails, simple motion assets, event graphics, and social imagery
- Maintain visual and verbal consistency across everything you publish or package
- Keep source files, templates, captions, approvals, and final assets organized and easy to reuse
- Help establish a lightweight brief-to-publish workflow that keeps priorities visible and handoffs clean
- Coordinate with Content, Design, Web, Demand Generation, PR, Events, and other partners when a social or video asset needs broader activation
Skills
- Remote based role. Open to candidates in the United States
- 5–8 years in B2B social, content, brand activation, digital media, or related marketing roles
- A portfolio that demonstrates social-native thinking and real examples of short-form video you personally helped script, shoot, edit, or publish
- Strong instincts for hooks, pacing, visual storytelling, platform behavior, and what makes someone stop scrolling
- Short-form video fluency is non-negotiable. You've made the thing—not just briefed an agency to make it
- Comfortable writing concise, high-quality social copy, video scripts, captions, headlines, and executive posts. Long-form editorial writing is useful, but it is not the center of this role
- Strong editorial judgment: you can make complex technical or business ideas clear, specific, and interesting without overclaiming
- Comfortable working directly with executives and subject-matter experts, including helping them find their voice and feel natural on camera
- High autonomy and low process dependency. You default to figuring it out, making a good call, and moving the work forward
- A bias toward shipping over perfecting. You know the difference between done-and-good and done-and-sloppy
- Experience activating content around events, webinars, launches, or executive thought leadership programs
- Comfortable using AI tools in a thoughtful, controlled workflow for transcription, ideation, editing, repurposing, and production support
- Proficiency in some combination of Descript, CapCut, Adobe Premiere, or equivalent video tools; Canva, Figma, or similar lightweight creative tools; and LinkedIn, Instagram/Threads, Facebook, and Twitter/X natively
- Please note that visa sponsorship is not available for this position
- Enterprise technology or SaaS experience is strongly preferred
- Familiarity with GEO/AEO and content discoverability is a plus, but social judgment, video craft, and execution are more important for this role
Benefits
- Comprehensive health coverage
- Parental leave
- Equity compensation
- Remote based role; open to candidates in the United States
- A supportive, collaborative, and innovative environment to empower you to do the best work of your career
Company Overview