Note: The job is a remote job and is open to candidates in USA. Acxiom is seeking a consultant to support the Marketing Operations team in delivering an agentic, conversational AI-powered tool for modernizing marketing campaign intake, requirements creation, and campaign execution workflows. The role translates business needs into actionable requirements, supports Agile delivery and UAT, coordinates workflow migration, and facilitates stakeholder collaboration and change management.
Responsibilities
- Own the end-to-end coordination of all requirement packages to be handed off to Technology, ensuring completeness, clarity, and traceability
- Draft detailed technical requirements, well-structured user stories, and robust acceptance criteria for assigned workstreams
- Translate complex business and marketing operational needs into unambiguous, developer-ready specifications
- Proactively question and pressure-test requirements with stakeholders to surface gaps, edge cases, and unstated assumptions
- Attend and actively contribute to all grooming sessions, ensuring backlog items are refined, estimated, and sprint-ready
- Support sprint planning and release planning activities in close partnership with the Product Owner and Scrum Master
- Review and sign off on sprint deliverables, validating that implemented features meet defined acceptance criteria
- Track and communicate sprint readiness status and flag risks or blockers to the Product Owner in a timely manner
- Draft comprehensive UAT scripts and test scenarios that reflect real-world user journeys and edge cases
- Coordinate and facilitate UAT and usability testing sessions with business users and key stakeholders
- Document, triage, and manage defect logs; work with Technology to drive resolution prior to release
- Support the migration of existing marketing programs and workflows into the new agentic tool platform, ensuring continuity and accuracy of business processes
- Contribute to the development of change management materials, training documentation, and user guides to enable smooth adoption
- Assist in coordinating training sessions and communications for impacted business users
- Partner closely with marketing operations, technology teams, and cross-functional stakeholders to gather, validate, and refine business requirements
- Facilitate working sessions and workshops to drive alignment on scope, priorities, and solutions
- Maintain clear, structured documentation of decisions, open items, and action registers
Skills
- **6–9 years** of experience in a Business Analyst, Product Analyst, or related role within financial services or a comparably complex regulated industry
- Demonstrated experience in **marketing operations** or **marketing campaign management** environments, with a working understanding of campaign intake, execution workflows, and MarTech tools (e.g., Aprimo or comparable platforms)
- Experience working on **workflow tool implementations or digital product builds**, preferably involving process digitization or automation
- Proven track record of writing high-quality user stories, acceptance criteria, and functional requirements in an Agile/Scrum delivery model
- Experience working in environments where the **product or process did not yet exist** — where the candidate helped define the "what" and "how" from scratch rather than incrementally improving an established system
- Functional technical literacy sufficient to engage meaningfully with engineering teams; ability to understand system integrations, APIs, data flows, and **AI/LLM-driven system behaviors** at a conceptual level — or demonstrated ability to rapidly acquire such knowledge
- Proficiency in Agile tools such as **Jira** for backlog management and sprint tracking
- Strong capability in requirements documentation tools and productivity suite (Excel, PowerPoint, SharePoint, Visio, Confluence or equivalent)
- Experience with **UAT planning and execution**, including writing test scripts and managing defect tracking
- Comfort engaging with concepts such as **prompt design, conversation flows, agent behaviors, and AI output validation** even without a deep engineering background
- **Critical thinking & analytical rigor:** Ability to dissect ambiguous business problems and translate them into structured, precise requirements; comfortable challenging assumptions and asking the difficult questions to extract better information
- **Meticulous attention to detail:** Maintains high engagement and work quality throughout repetitive, process-intensive tasks without sacrificing thoroughness
- **Independent working style:** Able to take direction from the Product Owner and execute with limited hand-holding; self-manages workload and proactively identifies what needs to be done
- **First-principles thinking:** Demonstrates the ability to step back from conventional approaches and reason from the ground up — particularly valuable when building products where no direct precedent exists; not constrained by "how things have always been done"
- **Intellectual curiosity & AI aptitude:** Genuinely excited by the possibilities of AI and automation; stays informed on emerging capabilities and proactively considers how they could be applied to solve real business problems in new ways
- **Comfort with ambiguity:** Thrives in environments where the answer is not obvious and the path must be co-created; able to make progress and produce quality work even when requirements are evolving
- **Stakeholder communication:** Confident communicator who can engage effectively with both technical teams and senior business partners, adapting style and level of detail as appropriate
- **Collaboration & diplomacy:** Skilled at working across cross-functional teams including Marketing, Technology, Risk, Legal, and Finance to build consensus and drive outcomes
- **Composure under pressure:** Demonstrates resilience and focus in a fast-paced, matrixed environment with shifting priorities and tight timelines
- Bachelor's degree required
- Master's degree preferred
- *Experience contributing to the build or launch of AI-powered, agentic, or conversational tools** is highly desirable — including defining how AI interactions should behave, drafting prompt-adjacent logic flows, or writing requirements for ML/NLP-driven features
- Familiarity with **workflow automation platforms** or enterprise SaaS tools is a plus; hands-on experience with **AI-powered, conversational, or agentic tools** — either as a builder, analyst, or power user — is a strong differentiator
- Agile or BA certifications (e.g., CBAP, PMI-PBA, CSM, or equivalent) are a plus
- *Coursework, certifications, or self-directed learning in **AI/ML fundamentals, prompt engineering, or data science concepts** is a differentiating plus
Benefits
- First-hand experience building and launching an enterprise-grade AI/agentic product from the ground up
- Deep cross-functional exposure spanning Marketing Operations, Technology, Risk, Legal, and Finance
- Opportunity to develop expertise at the intersection of MarTech, workflow automation, and conversational AI
- Visibility to senior leadership across marketing businesses and functions
- Long-term career paths across technology product and marketing operations domains
Company Overview
Company H1B Sponsorship