Note: The job is a remote job and is open to candidates in USA. Ori-Lane is a curated marketplace connecting independent African fashion and lifestyle designers with diaspora consumers in the US and UK. The Community and Growth Intern will drive customer demand by managing paid campaigns, influencer relationships, community partnerships, email marketing, and weekly growth reporting.
Responsibilities
- Plan, set up, and manage paid Meta and TikTok campaigns targeting African diaspora demographics in the US and UK
- Identify, contact, and manage relationships with African fashion micro-influencers with 5K to 50K followers — coordinate gifting, briefs, and posting schedules
- Build and activate partnerships with African community organisations, cultural events, and diaspora networks in New York, Houston, and London
- Own buyer email marketing flows using available tools — welcome series, abandoned cart, and post-purchase sequences
- Track and report weekly growth metrics including reach, engagement, cost per acquisition, and conversion rate
- Brief the Content and Brand intern on what community content is needed each week
- Monitor competitor activity and community conversations within the African diaspora fashion space
Skills
- Marketing, communications, or business student
- Genuinely active on Instagram and TikTok — you understand how these platforms work from the inside, not just from textbooks
- Cultural fluency in Nigerian, Ghanaian, or broader West African diaspora communities in the US or UK is essential
- You are comfortable with numbers and willing to report on growth every week without being asked
- 15 to 20 hours per week
- 3 to 6 months — first consideration for paid role conversion
- Unpaid — CPT students are strongly encouraged to apply
- Experience running paid social campaigns is a strong plus
- Fully remote, US based preferred
Benefits
- Own the entire demand side of a live marketplace — rare for any intern anywhere
- Manage a real ad budget and generate real acquisition data you can speak to in any interview
- First consideration for a paid Community and Growth Lead role — the most likely intern-to-hire conversion on the team
- Direct mentorship from the CEO and access to an experienced advisor network
- A portfolio of measurable growth outcomes
- Deep exposure to diaspora marketing, African fashion, and cross-border e-commerce
- Fully remote
Company Overview