Note: The job is a remote job and is open to candidates in USA. Accenture is a global professional services company that helps organizations build digital capabilities, optimize operations, accelerate growth, and create value through technology, data, AI, and industry expertise. The Client Relationship Marketing Associate Director will lead marketing strategy for a major Communications, Media and Technology account, strengthening executive relationships, shaping account narratives, delivering strategic client experiences, driving thought leadership, and connecting marketing activity to pipeline and commercial outcomes.
Responsibilities
- Lead the account's executive engagement strategy, identifying priority stakeholders, relationship gaps, emerging influencers, and engagement opportunities across the client’s ecosystem
- Maintain a dynamic view of relationship health, engagement cadence, stakeholder evolution, and whitespace opportunities to inform account strategy and prioritization
- Develop and maintain rich client profiles using insights from social media, speaking engagements, podcasts, public commentary, and other signals to deepen understanding of stakeholder values and priorities
- Use relationship intelligence to drive measurable ROI through executive engagement and marketing initiatives that accelerate relationship growth and pipeline opportunities
- Prioritize strategic investments in engagement opportunities and build a structured account events calendar with clear audience criteria and business intent
- Curate high-touch client engagement experiences aligned to individual interests and relationship priorities, including premier sporting and entertainment moments, executive roundtables, client dinners, leadership briefings, and marquee industry events such as Cannes Lions
- Lead end-to-end execution of client experiences, including audience strategy, briefing materials, run-of-show, measurement approach, and disciplined follow-up
- Partner closely with the client’s marketing and leadership teams to shape joint engagement strategies for key industry moments and tentpole events
- Define, maintain, and continuously evolve a differentiated account narrative that expresses Accenture's strategic relevance to the client’s priorities
- Develop high-quality client-facing materials for executive conversations, strategic pursuits, relationship development, proposals, and priority account moments
- Create targeted offshoots of the core narrative to evolve client perception in specific domains where Accenture is increasing visibility, educating on capabilities, and reshaping perception
- Act as guardian of the narrative, ensuring client-facing communications are differentiated, commercially relevant, client-tailored, and consistent across executive engagements, events, thought leadership, campaigns, and internal account communications
- Set the account's thought leadership agenda, including editorial planning, content development, executive visibility, speaking opportunities, and client-relevant insights
- Shape a distinctive point of view that differentiates Accenture within the client’s ecosystem and reinforces Accenture as a strategic growth and transformation partner
- Partner with internal leaders and subject matter experts to transform client successes, innovation outcomes, emerging capabilities, and strategic initiatives into compelling proof points, executive content, and market-facing narratives
- Identify opportunities for joint storytelling, shared success narratives, executive presentations, and collaborative market presence with the client
- Represent marketing in the Accenture and client go-to-market relationship, working with senior marketing, business, ecosystem, partnership, and growth leaders across both organizations
- Develop marketing communications, internally and externally as appropriate, that showcase Accenture as a preferred partner of the client
- Identify areas of mutual strategic interest and bring innovative marketing and business development opportunities to market
- Measure success based on relationship progression, executive engagement, client perception, and commercial impact
- Use data, analytics, stakeholder intelligence, proprietary tools, and Gen AI to prioritize investments, sharpen insights, optimize outcomes, and demonstrate impact
- Create a clear line of sight between marketing activity and pipeline so account leadership can point to specific opportunities where marketing created or accelerated the conversation
Skills
- * Minimum of 10 years of marketing experience
- * Minimum of 3 years of account-based marketing or client relationship marketing experience
- * Proven results in driving buyer access, demand shaping, positioning, commercial acumen, and client engagement
- * Full-funnel marketing experience and skill set, including campaign management, deliverable development and measurement and reporting
- * Deep marketing knowledge and industry experience with ability to serve as a strategic marketing & business advisor in meetings
- * Project management skills and ability to manage multiple projects in a deadline-driven environment
- * Deep marketing knowledge and industry experience with ability to serve as a strategic marketing advisor in meetings
- * Strong written and oral communication skills, with ability to present and convey ideas clearly and persuasively at all levels
- * Team player with great interpersonal and collaboration skills
- * Enthusiasm, passion for marketing and entrepreneurial attitude
- Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States
- * Bachelor's degree, in Marketing and Communications
- * Marketing experience in the CMT industry or in professional services
- * Ecosystem and/or Partner Marketing experience highly desired
- * Experience with Salesforce or similar client relationship management platform desirable, e.g., managing client interactions, reporting, campaign set up
- * Early adopter of Gen AI innovations and a demonstrated ability to use Gen AI tools enhance strategic insights and manage large volumes of work
Benefits
- Medical coverage
- Dental coverage
- Vision coverage
- Life insurance coverage
- Long-term disability coverage
- 401(k) plan
- Bonus opportunities
- Paid holidays
- Paid time off
- Remote work
Company Overview