Note: The job is a remote job and is open to candidates in USA. Accenture Federal Services helps the US federal government strengthen national security, public safety, civilian, and health missions through technology and ingenuity. The Campaign Strategy Analyst will support campaign strategy, customer engagement, campaign execution, quality control, measurement, testing, reporting, and insight generation across cross-functional teams.
Responsibilities
- Support the development of campaign strategy briefs based on research, market insights, customer pain points, and client strategic priorities and development
- Support the development of customer engagement surveys to enrich our understanding of their journey and pain points
- Help develop and implement creative strategies that reimagine how to engage customers
- Support the development of a balanced mix of ad hoc and triggered campaigns, evolving the use of personalization, automation, and multi-touch journeys
- Work cross-functionally with PM, Analytics, Technology, and Creative teams to establish timelines to execute campaigns according to the annual campaign calendar
- Actively manage the quality control process of all creative assets, briefs, weekly status reports and client presentations
- Support the establishment of KPIs to measure for each campaign
- Support the definition of A/B testing approaches for email and phone scripts to optimize campaign engagement
- Track and incorporate testing insights into future campaigns briefs
- Support the development of monthly campaign reports and generate insights
- Support the development of weekly client-facing status reports
Skills
- 1-3 years of experience in campaign planning or loyalty marketing
- Experience with customer segmentation, personalization, and data-driven campaign strategies
- Experience in campaign measurement, A/B testing, and data interpretation
Benefits
- Hands-on experience
- Certifications
- Industry training
- A collaborative and caring community where you feel like you belong and are empowered to grow, learn and thrive through hands-on experience, certifications, industry training and more
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