Note: The job is a remote job and is open to candidates in USA. MarketLauncher is a specialized business development firm helping companies create new sales opportunities in complex B2B markets. The Business Development Specialist will support multiple client engagements by conducting outbound prospecting, engaging senior decision-makers, creating qualified sales opportunities, testing messaging, and providing market intelligence to improve campaigns.
Responsibilities
- Conduct outbound prospecting by phone, email and other channels
- Engage Directors, VPs, C-suite executives and business owners in meaningful conversations
- Ask good questions, listen carefully and identify business needs, priorities and buying signals
- Navigate objections and determine when there is a legitimate opportunity
- Book qualified Discovery meetings client sales executives
- Collaborate with each client’s sales team to review the outcome of the meetings you have booked for them and use this intel to optimize results
- Test messaging and help determine which value propositions actually resonate in the market
- Capture competitive intelligence, objections, market feedback and emerging themes
- Collaborate with our Client Services and Strategy teams to continually improve each campaign
Skills
- Minimum 3+ years of successful B2B SDR/BDR/outbound business development experience
- You know how to research an account
- Make the cold call
- Handle the objection
- Work the sequence
- Get past the gatekeeper
- Book the meeting
- Understanding markets
- Breaking into difficult accounts
- Engaging senior executives
- Figuring out what messaging resonates most with the right buyer
- Creating new biz opportunities for high-performance sales teams
- You have at least 3+ years of successful B2B SDR, BDR or outbound business development experience
- You've consistently met or exceeded meeting, opportunity or pipeline goals
- You're genuinely good on the phone and don't rely exclusively on email and automated sequences
- You're comfortable prospecting into Director, VP and C-level decision-makers
- You can have a business conversation without sounding scripted
- You research before you reach out and can quickly understand an unfamiliar company or industry
- You understand that persistence is part of professional prospecting
- You like figuring out why a message is or isn't working
- You want more exposure to complex enterprise selling and executive-level conversations
Benefits
- Remote work; MarketLauncher has been fully remote since long before remote work became commonplace.
- Flexibility, collaboration and trust.
- You'll work alongside experienced strategists and client leaders who will help you understand the business behind the outreach.
- You'll gain exposure to multiple companies, industries, sales strategies and executive buying environments.
- You'll work with experienced people, and be treated like one.
Company Overview