Note: The job is a remote job and is open to candidates in USA. Kaplan is a global company focused on education and technology, seeking to make a positive impact in the world. The Business Development Representative (BDR) for One-on-One Advising is responsible for generating and qualifying new leads, engaging prospective families, and building a pipeline for the sales team to accelerate enrollment growth.
Responsibilities
- Conduct high-volume outbound prospecting via phone, email, and other channels to engage prospective families and generate interest in Kaplan's admissions consulting services
- Qualify inbound leads from marketing campaigns, web inquiries, webinars, and referral sources to assess fit, intent, and readiness for a consultation
- Schedule qualified consultations for the Senior Advising Manager team, ensuring smooth handoffs and accurate context on family goals, student profiles, and timing
- Research and identify prospective families, schools, community partners, and referral channels to continuously expand the top of the funnel and uncover new sources of pipeline
- Maintain accurate and timely records in CRM systems, logging all outreach activity, family interactions, and lead status updates to ensure pipeline visibility and data integrity
- Meet and exceed activity and outcome targets including outbound touches, conversations held, qualified meetings booked, and pipeline contribution to revenue goals
- Collaborate with team members to share feedback on lead quality, messaging effectiveness, and conversion trends, helping to refine campaigns and optimize lead generation strategies
- Follow up consistently and persistently with prospective families across multi-touch sequences, nurturing interest and re-engaging cold or stalled leads to maximize conversion rates
- Stay current on Kaplan's advising offerings, the K12 and college admissions landscape, and competitive positioning to articulate value clearly and answer initial family questions with credibility
- Uphold Kaplan's standards of professionalism and integrity by maintaining a student- and family-focused approach in every interaction, ensuring trust and a positive first impression of the brand
Skills
- Bachelor's degree in Business, Communications, Marketing, Education, or a related field
- Minimum of 1 year of experience in a sales development, inside sales, customer engagement, admissions, or related outreach role, ideally within education or a high-touch service environment
- Strong written and verbal communication skills with the ability to build rapport quickly and articulate value to families
- Comfort with high-volume outreach including cold calling, email prospecting, and multi-channel sequences
- Working knowledge of CRM platforms (e.g., Salesforce, HubSpot) and sales engagement tools
- Strong organizational and time-management skills with the ability to manage a large pipeline and prioritize effectively
- Resilience, coachability, and a growth mindset; ability to handle objections and rejection while maintaining momentum
- Curiosity and active listening skills to uncover family needs and qualify fit accurately
- Prior experience as an SDR, BDR, or Admissions Counselor in education, EdTech, or professional services
- Familiarity with K12 and/or College Admissions markets
Benefits
- Remote work provides a flexible work/life balance
- Comprehensive Retirement Package automatically enrolled in The Company Contribution Plan (8-10% annual company contribution based on tenure)
- Our Gift of Knowledge Program provides tuition assistance and substantial discounts for our employees and close family members
- Comprehensive health benefits new hire eligibility starts on day 1 of employment
- Generous Paid Time Off includes paid holidays, vacation, personal, sick paid time-off, plus one (1) volunteer day and one (1) diversity and inclusion day to participate and give back to our local communities
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