Note: The job is a remote job and is open to candidates in USA. HubStar provides an interoperable hybrid workplace solution suite for modern hybrid work environments. The Business Development Representative will accelerate pipeline growth by qualifying inbound marketing leads, generating outbound opportunities, booking discovery calls and product demos, and collaborating with Sales and Marketing to improve conversion performance.
Responsibilities
- Inbound Lead Qualification: Engage with Marketing Qualified Leads (MQLs) and assess fit against agreed criteria
- Discovery Call Booking: Schedule high-quality discovery calls for AEs
- Conversion Optimization: Drive MQL > Opportunity conversion through structured follow-up and clear qualification standards
- Hit SLAs: Meet inbound response and follow-up SLAs consistently
- Test and iterate: Run multivariate tests across messaging, channel mix, and cadences (email, calls, LinkedIn, etc.) to improve outcomes
- Feedback Loop: Share insights on lead quality, objections, and campaign performance to help refine targeting and budget allocation
- Warm Lead Engagement & Conversion: Proactively engage warm leads from webinars, events, content downloads, referrals, and past sales cycles; using tailored messaging to uncover intent, qualify next steps, and convert interest into booked demos and pipeline
- ABM Outreach: Execute account-based outreach to priority target accounts in partnership with Marketing
- Outbound Campaigns: Co-create and run outbound sequences and campaigns with Sales and Marketing by industry/account segment
- Demo Setting & Pipeline Generation: engage the right stakeholders, book product demos, and work with Sales to progress opportunities through the funnel
- Lead Conversion: Track lead-to-MQL and lead-to-opportunity performance, surface trends, and recommend improvements
Skills
- • Proven SDR or Sales Experience: Previous experience in an SDR, BDR, or similar sales role with a focus on inbound and outbound lead generation, qualification, and pipeline management
- • Strong Communication Skills: Ability to engage effectively with prospects over email, phone, and other channels; comfortable building rapport with key decision-makers
- • Data-Driven: Able to measure performance, interpret results, and optimise messaging and process
- • CRM Proficiency: HubSpot experience strongly preferred (or similar)
- • Familiarity with Outbound Tech: Familiar with sequencing/outreach tools (e.g., HubSpot Sequences, Apollo, LinkedIn Sales Navigator)
- • Strong cross-functional collaboration with Sales and Marketing
- • Highly organised and self-directed in a remote environment
- • Adaptable and resilient in a fast-paced, scaling team
- • CRM Proficiency: HubSpot experience strongly preferred (or similar)
Benefits
- $16k OTE tied to pipeline adds and closed-won from meetings you book.
- Strong performance can lead to progression into an AE role as we scale.
- Remote-first: Work from anywhere, with occasional optional meet-ups.
- Collaborative culture: Join a supportive, ambitious team focused on learning and performance.
Company Overview