Note: The job is a remote job and is open to candidates in USA. Allient Inc. is a global publicly traded company with three product divisions; Motion, Power, and Controls. The Manager of Business Development and Strategy will lead Allient Watertown’s domestic go-to-market initiatives, product strategy and marketing operations, while collaborating closely with various teams to drive product development and marketing strategies.
Responsibilities
- Develop Go-To-Market (GTM) strategy plan and manage execution across direct, non-direct, and cross organizational teams. Business management will include annual revenue plan, revenue (walk) of strategic GTM plans for growth, and revenue forecasting
- Based on the GTM strategy formed in collaboration with internal stakeholders, define the products needed and develop a roadmap in 90 days
- Define and execute Allient Watertown’s product roadmap and marketing strategy
- Lead cross-functional teams to develop and launch new products
- Ensure alignment with Allient’s domestic strategy while supporting global growth
- Oversee the entire product lifecycle from concept to market launch
- Collaborate with R&D, engineering, and sales to define product specifications and features
- Lead market research and competitive analysis to identify trends and growth opportunities
- Develop business cases and ROI analyses for new product initiatives
- Create and execute integrated marketing campaigns across multiple channels
- Develop compelling product messaging, positioning, and value propositions
- Lead brand management and ensure consistent representation across all platforms
- Manage Allient Watertown’s online presence, content creation, and trade show participation
- Collaborate with sales teams to create marketing materials, training programs, and sales tools
- Collaborate with Program Management/Operations/Manufacturing/Supply Chain and Intracompany Business Units to ensure products meet financial/profitability targets
- Define key performance indicators (KPIs) and track marketing and product performance
- Lead and directly contribute to opportunity development with the sales engineering team
- Use a sales engineering approach to gain customers by providing expert level product and application knowledge. Be a partner in the customer’s project success
- Lead and support the customer in the initial engineering (ie component and system sizing) and then testing of products or demo systems
- Work with customers to define product, application, and/or system into performance and functional specifications to guide the customers and internal teams
- Internally provide a technical and commercial plan to win projects which can include business cases for investments in development
- For system level solutions, work with internal engineering team to develop customer proposals to meet specifications, define scope of work, define factory acceptance testing, and quote engineering services
- Identify, prospect, and pursue new business opportunities within OEMs, Aftermarket and other Integrators across target market segments
- Develop and execute strategic plans to grow revenue and meet profit objectives
- Build and nurture strong client relationships by understanding their specific challenges and providing tailored solutions
- Collaborate with engineering teams to design and propose custom solutions incorporating Allient products and other technologies as needed
- Conduct cold and warm calls, lead generation, and follow-ups to convert leads and opportunities into secured projects
- Prepare proposals, quotations, and bid packages in alignment with client requirements and project scope
- Utilize CRM tools (e.g., MS Dynamics) to track leads, opportunities, and pipeline status
- Monitor industry trends, competitive landscape, and emerging technologies to identify new opportunities
- Partner with internal teams to ensure seamless handoff of projects post-award for successful execution
- Provide regular updates to senior management on business development activities and results
Skills
- Bachelor's degree in engineering or business, with a technical and/or an advanced degree preferred
- Minimum 8 years of experience in motion control products, systems and technology
- Knowledge of CRM and MS Office
- Applicants must have unrestricted authorization to work in the United States at the time of hire and throughout employment. No visa sponsorship is available for this position
- Ability to develop strong, strategic relationships with key organizational stakeholders
- Demonstrate the ability to learn other Allient products
- Experience with diverse sales channels and proven leadership and ability to drive sales
- Strong understanding of customer and market dynamics and requirements
- Superior verbal and written communication skills. Excellent listening, negotiating, and presentation skills
- As the defense industry is an area of planned growth, working knowledge of Defense industry budgets, customers, technology and procurement/contractual processes is preferred
- Located near a major airport in the Northeast and ability to travel at least 50% of the time. Periodically travel to Watertown for key strategic meetings. Close proximity, with a home base, between Buffalo and Watertown is preferred
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