Note: The job is a remote job and is open to candidates in USA. Dutchie is a technology platform that supports dispensary operations and promotes access to cannabis. The Brands Analyst role involves collaborating with the sales team to provide data-driven insights, develop performance narratives, and optimize advertising strategies for brand clients.
Responsibilities
- Develop data-driven prospect briefs identifying high-potential brand targets based on market share, category penetration, and competitive positioning
- Build budget recommendations and media plans grounded in historical performance benchmarks and retailer-level data
- Create compelling pitch materials, including performance projections and ROI scenarios, to support the sales team in new business presentations
- Own the end-to-end production of monthly performance narratives for brand clients, translating raw ad data into clear, strategic stories for client review meetings
- Conduct quarterly deep-dive analyses evaluating campaign health, incrementality, share of voice, and consumer behavior trends
- Frame insights around business outcomes—connecting ad spend to ROAS, new buyer acquisition, market dollar share, and conversion rate improvements
- Design and maintain client-facing dashboards and internal reporting tools using visualization platforms such as Hex or Looker
- Develop reusable templates and automated workflows to streamline monthly and quarterly reporting cycles
- Ensure data accuracy and consistency across all deliverables through rigorous QA processes
- Serve as the analytical voice in client meetings, confidently presenting findings and fielding data questions from brand stakeholders
- Provide strategic recommendations for new campaign launches, budget reallocations, and placement optimizations based on performance data
- Quantify the cost of inaction—translate ad spend pauses or reductions into measurable performance impact to reinforce the value of sustained investment
- Work closely with Sales, Ad Operations, and Product teams to align on priorities, surface data needs, and communicate insights across the organization
- Participate in product testing for new ad placements, targeting features, and platform capabilities, providing structured feedback grounded in performance data
- Support ad hoc analytical requests from the sales team with quick, accurate turnarounds
Skills
- 3-5+ years of experience in digital advertising analytics, media analytics, ad operations, or a related data-driven role
- Proficiency in SQL with hands-on experience querying large datasets (Snowflake strongly preferred)
- Strong data storytelling ability—you can turn a table of numbers into a narrative that drives action
- Comfort in client-facing settings: you can present findings clearly and handle questions with confidence
- Experience working cross-functionally with sales, operations, and product teams
- Strong organizational skills with the ability to manage multiple deliverables across clients and deadlines
- Use snowflake or Hex to maintain, update and create ad reporting for client reviews
- Be familiar with the following schemas: Ad platform Data, POS Data, Telemetry Data, Product Data, Retailer Data
- Understand how all of the following relate to each other in order to build: Market Share Reports, Market Impact Reports, QBRs, Ad Metric Reporting, Ad Incrementality Reporting, Retailer Level Reporting
- Be familiar enough with the data to quickly and accurately pull insights (ad projections, store lists, state rollups etc.) for sales and product teams
- Understand ads, snowflake and the data to write queries to test impact of campaign optimizations
- Work with Product team to rewrite incrementality report with A-B testing using ad server and user level data
- Experience with data visualization tools such as Hex, Looker, or similar BI platforms
- Background in media, digital advertising (retail media, programmatic, display, or sponsored product ads)
- Familiarity with ad performance metrics including ROAS, CTR, incrementality, share of voice, and conversion rate
- Experience with presentation tools (PowerPoint, Google Slides) for building polished client-ready decks
- Exposure to cannabis, CPG, or retail media industries is a plus
Benefits
- Full medical benefits including dental and vision plans to ensure you always have the best care.
- Equity packages in the form of stock options to all employees.
- Technology (hardware, software, reading materials, etc..) allowance
- Flexible vacation and sick days
Company Overview
Company H1B Sponsorship