Note: The job is a remote job and is open to candidates in USA. Persona is a configurable identity platform that helps businesses verify individuals and organizations in a digital-first world. The Brand Writer will shape Persona’s brand narratives, voice, and communications across websites, campaigns, product launches, events, video, social channels, recruiting, and internal communications while translating complex topics into engaging stories.
Responsibilities
- Be an active partner in developing our story across a wide range of surfaces, from concept to execution across websites and campaigns, product and feature launches, event materials, OOH initiatives, video and social channels and internal storytelling communications
- Work with brand designers, content marketing and our partners across the company from the start of a brief, helping shape the ideas and concepts, not just adding the copy and moving on to the the next project
- Translate technically dense subjects (identity, fraud, compliance, security) into engaging brand narratives non-experts can understand
- Collaborate with our GTM teams to further craft & curate the nuance of Persona's brand voice across audiences — customers, end-users, developers, candidates, and employees, while finding the key threads that help bring it all under one roof
- Help evolve our voice and tone as you go: creating practical learnings and guidelines that can empower other teams, developed through shipped work rather than in a vacuum
- Raise the quality of writing coming from partners across the company, giving direct feedback and jumping in to help make impact when you see the opportunity
- Find the opportunities not assigned — the moments, the formats, the piece of writing that should exist and doesn't yet
- Help build a culture of feedback and collaboration among designers, cross-functional partners, and executive stakeholders
Skills
- • 6+ years experience with portfolio that carries the role, and shows how things evolved from the brief to the concept to the final, sometimes even unexpected piece
- • The clarity to write with personality and perspective about serious things, pushing the ideas and messaging beyond the brief, but never at the expense of credibility
- • Experience writing across a range of mediums and audiences, with examples showing how the same voice bent to fit a different channel and still held
- • Experience helping a brand voice take shape rather than inheriting a finished one
- • The ability to self-direct projects across multiple work streams in a fast-moving environment, with the communication skills to keep cross-functional and executive stakeholders aligned
- • A cross-functional and collaborative approach, working in the room with our design team as well as cross functionally with our content and marketing teams, PMM and Ops partners, ideating out loud, riffing, and willing to push to make the writing the best it can be
- • A real curiosity around how things work: the problems we solve for our customers, the tensions inherent in that and how we communicate these ideas
- • Both agency and in-house experience is a large plus
- • Experience writing for regulated, trust-sensitive, or safety-adjacent subjects
- • Employer brand, recruiting, or internal communications experience/work
Benefits
- For full-time US-based employees (excluding internship and contractor opportunities): medical, dental, and vision
- For full-time US-based employees (excluding internship and contractor opportunities): 3% 401(k) contribution
- For full-time US-based employees (excluding internship and contractor opportunities): unlimited PTO
- For full-time US-based employees (excluding internship and contractor opportunities): quarterly mental health days
- For full-time US-based employees (excluding internship and contractor opportunities): family planning benefits
- For full-time US-based employees (excluding internship and contractor opportunities): professional development stipend
- For full-time US-based employees (excluding internship and contractor opportunities): wellness benefits
- For full-time UK employees: private medical insurance
- For full-time UK employees: dental insurance
- For full-time UK employees: a 6% employer pension contribution
- For full-time UK employees: unlimited PTO
- For full-time UK employees: a monthly wellness stipend
- For full-time UK employees: professional development stipend
- For full-time UK employees: co-working stipend
Company Overview
Company H1B Sponsorship