Note: The job is a remote job and is open to candidates in USA. Teachable is a platform that helps experts and businesses deliver courses, coaching, and digital downloads. The Senior Lead, Brand & Content will lead brand identity, content and creative output, events, and earned media while managing a cross-functional team and agency relationships. The role will establish strategic direction, oversee execution, and connect brand initiatives to measurable business goals.
Responsibilities
- Own and evolve the Teachable brand, our voice, visual identity, and narrative, keeping a clear through-line across every channel, campaign, and experience
- Set the overarching content vision and direction, and empower your Content Strategy Lead to own execution across blog, newsletter, social, and video
- Lead brand and full-funnel campaigns end to end, partnering with Growth on paid media and with Product Marketing on messaging and ICP
- Own the strategy and vision for our events program, creator gatherings, field activations, virtual summits, and content shoots, setting the goals and creative direction while your events coordinator drives logistics and on-the-ground execution
- Set and protect the creative bar across design and copy, and build a high-performing team through direct management and mentorship
- Lead PR and earned media, owning the agency relationship, op-eds, media hooks, and awards to grow Teachable's share of voice
- Work cross-functionally with Creator Partnerships, Product, Customer Success, and Finance to keep brand, content, and events aligned to business goals and measurable against them
- Define and track success metrics across brand health, content performance, event impact, and earned media, using data to sharpen the work over time
- Bring strategic thinking and creative range, connecting audience needs, business priorities, and brand best practices
Skills
- 8+ years in brand, content, creative, or integrated marketing, including experience leading a team and managing other managers or leads
- A strong portfolio with range: brand building, multi-channel content, brand or full-funnel campaigns, and events that feel like the brand
- Proven experience owning an events program, setting strategy and creative direction and holding the bar on execution through a team or partners
- Experience managing creative and content talent and external agencies
- Strategic mindset with the ability to translate business goals into brand, content, and event plans
- Hands-on PR and earned media experience, including op-eds and media pitching
- Excellent creative judgment, communication, and leadership skills
- Collaborative approach and the ability to influence cross-functionally
- Passion for helping creators, entrepreneurs, and small business owners grow their impact
- We're a hybrid team and encourage NYC-based team members to work from our office 1 to 2 days per week
- Experience working in SaaS or the creator economy
- Strong familiarity with how AI and LLMs are shaping brand, content, and SEO
- Experience representing a brand across social, webinars, and community-facing events
Benefits
- Hybrid team arrangement; NYC-based team members are encouraged to work from the office 1 to 2 days per week.
- Remote-first culture that provides employees with added flexibility.
- In-person events throughout the year for employees and teams, including bonding, strategic alignment, goal-setting, and celebrations.
Company Overview