Note: The job is a remote job and is open to candidates in USA. HealthEquity is dedicated to saving and improving lives by empowering healthcare consumers. The Sales Enablement Manager develops buyer-facing sales content, competitive resources, messaging, and internal playbooks while partnering with Sales, Marketing, Product, and Client Experience to improve seller effectiveness and adoption.
Responsibilities
- Build sales decks, one-pagers, and collateral that move deals forward at every stage of the sales cycle
- Create and maintain competitive battlecards, grounded in real win/loss data and field feedback
- Turn product narratives into talk tracks and FAQs that prep reps for prospect, client, and broker conversations
- Meet with clients and brokers to stay close to what's actually happening in the field
- Gather win/loss insights and rep feedback to spot content and messaging gaps
- Run sessions to roll out new collateral, and messaging — and drive real adoption, not just awareness
- Act as the connective tissue between Sales, Marketing, Product, and Client Experience
- Collaborate constantly — this role doesn't work in a vacuum
- Use AI tools every day to speed up content creation and automate repetitive parts of the workflow
Skills
- BA/BS in Business Administration, Marketing, or other related degree, or equivalent related work experience, in lieu of a degree
- Minimum 5+ years of related experience in sales enablement, content development, sales operations, competititve intelligence, or related field, ideally in SaaS, FinTech, or healthcare
- Track record of creating B2B buyer-facing content (decks, one-pagers) that's been used directly in the sales cycle
- Comfortable using AI tools to speed up content creation, research, and workflow automation
- Prior working experience with sales tech including Salesforce, Gong, and/or Seismic preferred
- Strong ability to analyze, optimize, and implement sales-facing resources to improve sales effectiveness
- Strong storytelling and writing skills, with the ability to translate complex product and market information into clear, compelling sales content
- Experience building battlecards and prospecting campaigns
- Strong organizational and project management skills, with the ability to manage multiple initiatives simultaneously
- Self-starter with the ability to work independently and proactively solve problems
- Strong attention to detail with the ability to prioritize tasks in a fast-paced environment
- Excellent communication (both written and verbal) and interpersonal skills
- Comfortable presenting to senior leadership and cross-functional teams
- Strong interpersonal skills supporting collaboration, negotiation, and teamwork with a diverse group of sales, product, and marketing teams
- Instructional design or training delivery experience is a plus, but not a core of this role
Benefits
- Performance-based incentives as part of the total compensation package
- Medical, dental, and vision
- HSA contribution and match
- Dependent care FSA match
- Uncapped paid time off
- Paid parental leave
- 401(k) match
- Personal and healthcare financial literacy programs
- Ongoing education & tuition assistance
- Gym and fitness reimbursement
- Wellness program incentives
- HealthEquity covers all required travel and accommodations for the onsite Trailhead onboarding session
- This is a remote position
Company Overview