Note: The job is a remote job and is open to candidates in USA. Assurant is a global business services company that supports, protects, and connects major consumer purchases and helps people thrive in a connected world. The B2B Proposal Storyteller & Writer will develop insight-driven narratives, proposals, RFP responses, and sales-enablement content that position Assurant as the best partner and support winning complex B2B pursuits.
Responsibilities
- Find the through-line in complex business and technical information and translate it into a clear, compelling narrative that positions Assurant as the best partner to win with — not just a viable option
- Help shape differentiated “right-to-win” narratives, win themes, and positioning tailored to each prospect's business, buyer personas, and decision dynamics
- Identify and codify Assurant's differentiators (current and emerging) and ensure they show up consistently across proposals, pitches, and live conversations
- Develop tailored storytelling frameworks — such as points of view, use-case narratives, and experience-led concepts — that show how Assurant unlocks incremental value, not just coverage
- Leverage customer, market, and competitive insight — along with Assurant's proprietary data — to sharpen storytelling and strengthen our right-to-win
- Translate insight into proof points, case studies, and evidence that make each narrative credible and hard to argue with
- Build and continuously improve a reusable library of win frameworks, proof points, and case studies that can be adapted quickly to account-specific needs without becoming generic
- Partner closely with Sales, Product, Legal, Account Management, Operations, and subject matter experts to align strategy, proof points, and delivery realities into one cohesive narrative
- Lead with high EQ to gather diverse inputs, balance healthy debate, and synthesize competing perspectives into a single, differentiated position
- Work with SMEs to ensure their ideas and vision are captured and expressed appropriately in client-facing content
- Review complex and detailed RFPs and work with the larger team to formulate the appropriate response “plan of attack.”
- Contribute to and socialize RFP briefs that guide responses, key messages, and differentiators
- Translate complex products, services, technical capabilities, and detailed RFP line items into clear, concise, persuasive client-friendly messaging that sharpens our responses
- Respond to RFP questions with compelling, well-positioned answers that support technical knowledge and differentiation
- Develop high-impact sales materials — pitch decks, one-pagers, battlecards, cover letters, and executive summaries — that synthesize technical RFP responses into a compelling, high-level narrative supporting Assurant's win strategies
- Tailor content to specific industries, client segments, and buyer personas to increase relevance and conversion
- Continuously improve a centralized content library of reusable responses, case studies, and proof points
- Create supporting content that may take the form of long- and short-form website content, ad copy, video scripts, associate talking points, and sales materials
- In conjunction with the proposal coordinator, manage feedback, revisions, and document versions in a fast-paced team environment
- Edit and revise written content based on feedback and business requirements
Skills
- • A minimum of 3 years of experience in B2B content strategy, proposal writing, sales enablement, marketing communications, or a related field; experience in consumer electronics, mobile, retail, or technology industries is preferred
- • Proven writing and storytelling skills, with the ability to turn complex business and technical information into clear, persuasive, insight-driven narratives for executive, partner, and customer audiences
- • Experience shaping win themes, differentiators, and right-to-win positioning — using customer, market, or competitive insight and data to strengthen the story
- • Experience developing proposals, RFP responses, presentations, sales collateral, case studies, thought leadership, and other customer-facing content
- • Strong collaboration skills with the ability to partner across Sales, Product, Marketing, Legal, and subject matter experts to create winning content
- • Self-motivated and adaptable, with a creative problem-solving mindset and openness to feedback and continuous improvement
- • Highly organized with strong attention to detail, project management skills, and the ability to manage multiple priorities in a fast-paced environment
- • Bachelor's degree in Marketing, Advertising, Business Administration, Communications, Journalism, or a related field preferred
- • Familiarity with account-based marketing (ABM), complex B2B sales cycles, and partnering closely with Sales and Account Management on live pursuits
- • Experience creating content and narratives specifically designed to support RFPs, executive meetings, and live deal pursuits
- • Comfort using insight and analytics to inform storytelling (e.g., customer research, competitive intelligence, sales-enablement or analytics tools)
- • Technical fluency; comfortable using standard web-based tools typical of remote work environments
- • Understands the balance between “perfection” and “flawed-but-adequate,” and knows how and when to prioritize one over the other
Company Overview
Company H1B Sponsorship