Note: The job is a remote job and is open to candidates in USA. ARMStrong Insurance Services provides B2B collections, debt recovery, and financial solutions through its specialized business units. The B2B Marketing Manager will own and drive the marketing function across five business units, leading sales enablement, brand positioning, AI messaging, digital presence, SEO, content, go-to-market planning, and cross-sell strategy. This hands-on, player-coach role partners with senior leadership, business unit leaders, and sales teams to strengthen market positioning and support growth.
Responsibilities
- Own and continuously improve client-facing marketing collateral across all five business units, including capability decks, one-pagers, and leave-behinds tailored to specific buyer roles including claims leadership, CFOs, and underwriting
- Work closely with the Chief Strategy Officer and business unit leaders to develop new ideas and approaches for how ARMStrong presents its services to the market
- Build and maintain a library of prospect dossiers and meeting prep tools to equip sales reps with personalized conversation hooks and competitive intelligence ahead of prospect meetings
- Partner with sales leadership to identify and reduce administrative burdens on reps, freeing capacity for prospect engagement and cross-sell activity
- Support the cross-sell strategy by developing materials and tracking tools that help reps identify and act on multi-BU opportunities within existing client relationships
- Own and evolve the brand identity, messaging, and visual standards for ARMStrong and each of its five business unit brands, ensuring consistency and differentiation across all touchpoints
- Develop clear, compelling positioning for each business unit that resonates with P&C company buyers and distinguishes ARMStrong from competitors
- Lead the development of ARMStrong's AI positioning and messaging strategy, helping the company articulate its AI capabilities clearly and credibly to the market
- Ensure all sales materials, website content, and external communications reflect a coherent and up-to-date point of view on how ARMStrong uses AI to deliver better outcomes for P&C companies
- Own and continuously improve the websites for ARMStrong and each business unit, working with agency partners to ensure they effectively communicate value propositions, reflect the company's scale and credibility, and support inbound interest
- Develop and execute an SEO strategy to improve organic visibility across relevant P&C insurance search terms and buyer intent signals
- Oversee content strategy including case studies and white papers that support business development and reinforce ARMStrong's market authority
- Partner with the Chief Strategy Officer and business unit leaders to refine and execute go-to-market plans for ARMStrong's services, with particular focus on cross-sell strategy across the five BUs
- Develop and maintain cross-sell tracking and reporting tools that give leadership visibility into pipeline activity, conversion rates, and opportunities across business units
- Manage conference and event strategy, including coordination of ARMStrong's presence, pre and post-event sales enablement materials, and follow-up outreach to maximize the return on each event
- Monitor competitive activity and market trends across relevant insurance services verticals, translating insights into actionable positioning updates
Skills
- 7-10 years of B2B marketing experience, with at least 3 years in a senior or director-level role
- B2B marketing expertise is the most important qualification
- Proven ability to operate as a player-coach: comfortable developing strategy and executing directly, without relying on a large internal team
- Strong writing and communication skills, with the ability to translate complex service offerings into clear, compelling narratives for insurance industry buyers
- Demonstrated ability to develop and improve positioning and messaging, including experience helping a company articulate a technology or AI-related value proposition
- Experience with Salesforce CRM and modern marketing tools
- Comfortable leveraging AI tools to enhance marketing productivity and output, including content development, research, competitive intelligence, and sales enablement
- An interest in staying current on how AI is reshaping marketing execution is important
- Familiarity with SEO best practices and comfort working with web and content agencies to improve organic presence
- Bachelor's degree required
- Experience working in the P&C insurance industry, whether at a carrier, broker, insurtech, or other insurance services company, is strongly preferred
Benefits
- Health, dental, vision, life and disability coverage options
- 401(k) retirement plan option with company matching
- Generous paid time off policy - start with 18 days per year
- Paid holidays immediately upon hire - 7 standard holidays & 2 floating holidays of your choice
Company Overview