Note: The job is a remote job and is open to candidates in USA. KodeKloud is a hands-on learning platform for DevOps, Cloud, Kubernetes, and AI with a growing B2B business serving engineering teams. The B2B Marketing Lead will be the first dedicated B2B marketer, responsible for converting an existing audience and usage base into pipeline through lifecycle marketing, product-led sales, demand generation, positioning, and measurement.
Responsibilities
- Score and segment companies by learner density, growth, and seniority (product-qualified accounts, not bought intent data)
- Build the lifecycle campaigns that convert individual learners into team conversations ("get your team on one plan")
- Own the individual→team upgrade path: in-product prompts, the self-serve Teams tier, and the champion kit (business case, manager-facing reporting demo, procurement docs) for the engineer who wants to bring us in
- Hand warm, usage-referenced opportunities to sales — and fix the funnel leaks between inquiry and qualified
- Book and produce podcast appearances and webinars aimed at engineering leaders and L&D buyers (topics like upskilling teams in the age of AI)
- Turn founder/trainer content into LinkedIn thought-leader ads and retargeting — our paid budget amplifies people, it does not buy cold audiences
- Ship an annual original-data report (what 1.9M engineers are actually learning; skill gaps by stack and region) and make it the reference document for L&D buyers
- Build our presence where budget-holders shortlist vendors: G2, Training Industry, analyst lists
- Positioning and messaging built from win/loss evidence, sales enablement (the useful 20%, not your whole week), and honest measurement — including self-reported attribution, because most of how buyers find us never shows up in click data
- Days 1–30: Sit in on 10+ sales calls. Interview 10 customers and 5 churned accounts. Build the ICP from closed-won data. Instrument self-reported attribution. Deliver a one-page positioning narrative. (If your instinct is to configure tools before talking to customers, this isn't your role.)
- Days 31–60: Ship account scoring v1 and the first harvest campaigns. Restart the webinar engine with sales follow-up built in
- Days 61–90: First pipeline traced to your work. One-page monthly report: pipeline by source. A levers plan for the next quarter
Skills
- 5–8+ years in B2B SaaS marketing, and you've built the function 0→1 at a small or similar-stage company — hands-on, not through a team
- You're pi-shaped: real depth in product marketing (positioning, why-they-buy) AND in growth/lifecycle demand gen
- You've worked a product-led-sales motion (PQLs/PQAs, self-serve-to-team conversion) or marketed an installed base in ed-tech
- You know how to market to engineers without making them feel sold to
- Your resume has pipeline dollars on it, and you distinguish sourced from influenced without being asked
Benefits
- 100% remote culture – work from anywhere, anytime.
- Be part of a mission-driven company helping millions upskill in DevOps, Cloud, and AI through hands-on learning.
- Opportunity to shape the voice of a fast-growing global brand.
- Collaborative, fast-paced, and creative work environment.
Company Overview