Note: The job is a remote job and is open to candidates in USA. Weber Associates is a sales and marketing performance improvement company serving large clients across multiple industries. The B2B Marketing Copywriter will create, edit, and proofread audience-targeted marketing and sales content, conduct research, support client engagements, and collaborate with clients, writers, designers, and management to deliver high-quality creative work.
Responsibilities
- Write audience-specific marketing and sales support copy for various B2B clients whose main target audience includes financial professionals such as advisors, brokers, consultants and insurance agents as well as limited end-client materials (businesses and consumers)
- Develop net-new content for sales and marketing presentations, video scripts and storyboards, digital campaigns, and supporting creative assets such as email journeys, Web landing pages, fact sheets, flyers, case studies, and product brochures/digital guides
- Edit and rewrite prewritten client sales and marketing materials targeted to sales intermediaries and frontline sales teams, including case studies, sales guides and tools, complex sales ideas, financial illustrations, and annual reports, polishing copy to ensure clarity while balancing a sophisticated audience’s level of subject matter understanding
- Develop sales support content for clients’ internal B2B sales teams, such as frequently-asked questions, handling objections, sales playbook and toolkit copy, sales and service training
- Perform market/competitive research to immerse in client problems and solutions, gain clear understanding of content and supplement client draft work
- Actively listen to client and management requests to understand assignment specifics and deliver outstanding work
- Proofread and edit for complete accuracy and adherence to client brand, style guide and legal/compliance standards
- Develop and maintain strong relationships with client and Weber team members, including managers and peers
- Assist team leader, fellow copywriters and designers in producing strong creative, including information design direction for supplied copy
Skills
- Experience marketing creative and copywriting within complex B2B sales and/or marketing environments
- Hands-on experience working with Fortune 250 marketing organizations and sales teams
- Professional services consulting or creative agency experience, ideally supporting large, complex organizations marketing to complex distribution partners that use an intermediary like an agent or wholesaler (e.g., financial services firms, financial professionals, brokers, insurance agents)
- Experience in one or more priority sectors: financial services, healthcare, or property and casualty insurance
- Experience supporting client engagements or substantial workstreams as part of a team
- Approximately 3-5 years of relevant copywriting experience, preferably in a B2B marketing agency or professional services consultancy
- Bachelor's degree in English, Journalism, Marketing/Advertising or related field of study
- Demonstrated ownership and initiative, including the ability to move ambiguous work forward, communicate effectively with teammates and clients, and work well as part of a team with somewhat limited oversight
- Excellent communication, presentation, facilitation, and relationship-building skills
- Proficiency using Microsoft Office Suite (Word, PowerPoint) and familiarity with AI productivity tools
- Ability to manage multiple priorities, work independently, and consistently deliver high-quality work in a fast-paced, deadline-driven environment
- Strong organizational skills and detail orientation is a must
- Willingness to travel occasionally for client and internal meetings
Company Overview