Note: The job is a remote job and is open to candidates in USA. Lapeyre Stair is seeking a B2B Content Creator to grow brand awareness and demand for their industrial stair, platform, and access solutions. The role focuses on social media management, content development, and short-form video, collaborating closely with the Marketing Manager and other teams to create engaging content that drives brand awareness and lead generation.
Responsibilities
- Immerse yourself in understanding global target customers, industry landscapes, applications, and competitive dynamics via on-site visits and comprehensive market research
- Lead exploratory discussions on product and company value propositions
- Simplify complex concepts into clear and impactful language
- Work from design templates to lay out marketing literature and graphics
- Provide creative concepts and story boarding for video projects
- Present work to leadership and commercial teams with confidence, clarity, and sound rationale
- Apply data and insights to inform messaging and optimize results
- Work with project managers to ensure deadlines are met, with the ability to manage multiple assignments simultaneously
Skills
- Bachelor's degree
- A high-quality portfolio demonstrating experience writing and producing a wide range of marketing assets
- Strong creative and storytelling abilities, with a keen eye for aesthetics and attention to detail
- Skilled at asking questions that uncover the root cause and biggest opportunities
- Ability to effectively communicate information and complex ideas via imagery, video, and text
- Excellent interpersonal skills with the ability to interact with department members as well as engineers and senior leaders
- Travel up to 10% to customer sites and industry trade shows, more possible if interested
- Can be primarily remote if candidate is located in the Baltimore/DC area
- Proficient in Adobe InDesign, Illustrator and Photoshop
- Experience with B2B or manufacturing industry
Company Overview