Note: The job is a remote job and is open to candidates in USA. Kantar is a data, insights, and consulting company that helps organizations understand people and make informed decisions. The Associate Measurement Lead, Media will support the Reddit account by executing brand lift studies, advising on digital media campaign strategy, analyzing data, developing recommendations, and presenting research findings to clients and internal teams.
Responsibilities
- Execute brand lift studies from start to finish on the Reddit platform
- Day-to-day tasks include leading kick-off calls, setting up new studies, designing surveys, analyzing data, writing final reports, and presenting results to internal and external teams
- Develop actionable recommendations that are clearly tied to data and research objectives
- Perform quality checks to ensure accuracy
- Adhere to project timelines and deliver high quality work through collaboration with sales and ad measurement teams
- Exhibit critical thinking to drive process improvements and address issues proactively
- Build understanding of media platform capabilities and advertiser vertical expertise
Skills
- 1+ years of advertising research / measurement experience with knowledge of experimentation and basic familiarity with the underlying statistical methods
- 1+ years of experience in client-facing roles and a track record of success in client interactions, preferably in digital ad research, digital ad tech, at a research supplier, a media owner, brand, or agency partner
- Basic understanding of digital advertising principles and practices
- Exceptional written and oral communication skills – you're articulate and engaging, a data-driven storyteller that's passionate about measurement to inspire and drive action using logical reasoning
- Strong detail-orientation, process and time management skills, and capable of prioritizing and delivering against multiple/competing deadlines and collaborate cross-functionally
- Natural curiosity, can-do attitude, and ability to take initiative
- Undergraduate degree with coursework in marketing, business administration, economics, statistics, math, social sciences, or a related field
- Proficient computer skills in Microsoft office and Google Suite tools. Experience with Salesforce preferred and an ability to master other business tools as needed (e.g., data management / cross tab and other proprietary tools)
- Prior project management experience preferred
Benefits
- Flexible work approach to support employees’ health and wellbeing
- Reward and career progression opportunities linked to performance
- A fair and supportive working environment that takes employees’ mental health and wellbeing into consideration
Company Overview
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