Note: The job is a remote job and is open to candidates in USA. Hasbro and Wizards of the Coast create entertainment and gaming experiences that inspire creativity, connection, and community. The Associate Lifecycle Marketing Manager will build and implement lifecycle marketing programs across email and in-app messaging to deepen player engagement, drive retention, and support key product moments. The role will also manage campaign execution, audience segmentation, performance analysis, testing, and messaging-channel compliance.
Responsibilities
- Build, QA, and deploy email and app messaging campaigns from brief through execution, ensuring accuracy, on-time delivery, and brand consistency
- Support the development and maintenance of automated lifecycle workflows, including onboarding, re-engagement, and retention journeys
- Segment audiences and implement personalized messaging tactics using player behavior and product data to drive engagement
- Collaborate with cross-functional partners in Product Marketing, Creative, and Business Intelligence to align campaign execution with broader marketing goals
- Monitor campaign performance metrics including open rates, click rates, conversion, and retention, and surface insights and recommendations to the team
- Run hypothesis-based A/B tests on subject lines, content, timing, and segmentation, and contribute to weekly performance reporting
- Help maintain list health, suppression logic, and compliance standards across messaging channels
Skills
- Hands-on experience building and launching email and/or in-app messaging campaigns, ideally within a marketing automation or CRM platform (e.g. Braze, Iterable, Salesforce Marketing Cloud, or similar)
- Strong attention to detail — you catch errors before they go out the door
- Comfort working with data to inform decisions, including basic segmentation, performance analysis, and reporting
- Clear written and verbal communication skills; able to collaborate effectively across teams
- Ability to manage multiple campaigns simultaneously in a fast-paced environment
- 2–5 years of experience in lifecycle marketing, CRM, or a related marketing role
- A genuine interest in games or the games industry is a plus
- Experience with mobile app messaging (push notifications, in-app messages)
- Familiarity with HTML/CSS for email template editing
- Experience working on global consumer brands
- 4-year college degree or equivalent experience
Benefits
- Medical
- Dental
- Vision
- Health savings accounts
- Employee assistance program
- 401(k) retirement plan
- Paid Sick Leave (variable based on location)
- Paid Time Off and Holiday Pay
Company Overview
Company H1B Sponsorship