Note: The job is a remote job and is open to candidates in USA. Amplify develops K–12 literacy, biliteracy, math, and science teaching and learning experiences, including the Amplify Classroom platform. The Associate Manager, Performance Marketing will develop and execute digital campaigns for Science, Math, and Amplify Classroom products, create marketing assets, manage paid media, analyze campaign performance, and provide data-driven optimization recommendations.
Responsibilities
- Create digital marketing assets such as emails, ads, forms, landing pages, and marketing automation workflows
- Assist in the development and execution of digital marketing strategies, including campaign planning and collaboration with internal teams to support digital acquisition goals
- Drive paid media ad placements by monitoring performance, optimizing results, and providing actionable recommendations
- Use project management tools to lead and track digital campaigns efficiently from start to finish
- Assist in managing relationships with external digital marketing vendors and partners to ensure campaign alignment and performance
- Help measure and report on the effectiveness of digital marketing efforts (e.g., MQL to SQL conversion) using attribution and analytics tools
- Contribute insights and data-driven recommendations for campaign optimizations in team presentations to support continuous improvement and reinvestment strategies
- Support the development of direct reports, helping them align their work to team and company objectives
- Leverage company-approved AI tools to accelerate and enhance daily marketing workstreams, increase efficiency, and share learnings to support team-wide improvement
Skills
- • BA/BS degree
- • 3+ years of work experience in marketing, communications, or a related field
- • Experience with marketing CRM systems and analytic tools
- • Demonstrated experience building digital marketing campaigns with defined KPIs and measurement plans
- • Ability to work collaboratively with colleagues in a data-driven, team-focused environment
- • Experience with HubSpot and SalesForce
- • Experience using a content management system (CMS)
- • Familiarity with paid social platforms, including Meta, LinkedIn, and Twitter
- • Understanding of core marketing concepts and digital strategy
- • Proficiency with Google tools, including Google Analytics and Google Ads
- • Experience using project management systems
Company Overview