Note: The job is a remote job and is open to candidates in USA. Robert Half is partnering with a leading consumer brands organization seeking a Search & eCommerce Content Specialist. The role focuses on creating and optimizing retailer product content using search insights, SEO best practices, and generative AI tools while supporting product launches, content refreshes, and search strategy initiatives.
Responsibilities
- Create, edit and optimize product content for retailer and eCommerce websites
- Use keyword research and search trends to improve product titles, bullets, descriptions and enhanced content
- Use generative AI tools to help create, refine and scale content while reviewing outputs for accuracy and brand consistency
- Support SEO and emerging generative search/GEO initiatives
- Execute against an established search strategy while partnering with internal team members on priorities and recommendations
- Help optimize content to improve product discoverability, conversion and the overall shopper experience
- Support new product launches, product transitions and ongoing content refreshes
- Partner with multiple teams to gather information and move content through review and approval
- Identify recurring content gaps and opportunities to improve templates, workflows and content standards
Skills
- 1–3 years of experience in digital marketing, eCommerce, SEO, content marketing, digital shelf or a related area
- Experience writing or optimizing digital content with SEO and keyword strategy in mind
- Familiarity with generative AI tools and using AI to assist with content development
- Understanding of retailer search, SEO, GEO or digital shelf concepts
- Strong writing, editing and attention to detail
- Ability to manage multiple pieces of content and priorities at once
- Comfortable working independently in a remote environment while collaborating with a broader team
- Experience with retailer websites, marketplaces or consumer product content is a plus
Benefits
- 100% remote
- Potential to extend or grow into a larger need
Company Overview
Company H1B Sponsorship