Note: The job is a remote job and is open to candidates in USA. Mile Marker is a modern omnichannel agency connecting data, creative, and media to accelerate growth marketing results. The Assistant Media Planner will support media leadership by planning, negotiating, managing, analyzing, and optimizing multichannel client campaigns while maintaining publisher and partner relationships.
Responsibilities
- Plan, negotiate, and execute digital media plans
- Responsible for managing day-to-day planning and analysis while supporting strong relationships with publishers and partner agencies
- Assist in media strategy development for top-tier clients, including gathering research, drafting baseline media plans, and collecting data from partners and vendors
- Develop and manage media plans; negotiate and purchase media
- Manage the day-to-day implementation and optimization of campaign activities with support from media leadership
- Manage campaign authorizations, budgets, and reconciliation process, following standard operating procedures across the agency
- Interact daily and maintain rapport with media publishers
- Analyze research data and media/marketing information; issue and report information to clients
- Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns
Skills
- * 1-2 years media planning/buying, preferably at an agency
- * Some hands on experience with any of the following media channels: Digital Display, Digital Video, Paid Social, Programmatic, Linear TV/Radio, and Print
- * Strong exposure to optimizing campaigns for conversion-focused KPIs including ROAS, ROI, CPA, etc
- * Bachelor degree in related field or equivalent work experience
- * Required proficiency and solid working knowledge of Google Workspace and/or Microsoft Office (MS Word, Excel, PowerPoint, etc.)
- * Experience analyzing data and market research
- * Ability to organize and prioritize work and deliver with a sense of urgency
- * Ability to operate in undefined areas (“gray areas”) with the ability to adapt to changing priorities and multiple tasks
- * Ability to work autonomously yet seek counsel when necessary
- * Strong ability to juggle multiple tasks while maintaining extraordinary attention to detail
- * Preferred working knowledge of first / third party platforms: Nielsen, Google Analytics, Meta, Adwords, DCM, etc
- * Experience with campaign management/ ad serving / trafficking technology (i.e. DCM, and business manager) a plus
- * Working knowledge of DTC, OTC and CPG verticals a plus
Benefits
- This is a remote/hybrid role with Mile Marker headquartered in New York City.
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