Note: The job is a remote job and is open to candidates in USA. Whereoware is a digital experience consultancy specializing in digital experience platforms and data analytics. The Analytics Lead will implement analytics solutions across client technologies, providing insights and strategies to optimize customer analytics and support business goals.
Responsibilities
- Leading analytics technical solutions including oversight, design, thought leadership, and direction on measurement strategy across customer data tools supporting marketing and sales
- Providing audit assessments of existing client digital ecosystems and recommending optimizations based on analytics best practices and client objectives
- Working within tag management systems including owning all site tagging within a project including custom scripts, data layer references, access, consent management and workflow of tags
- Executing analytics measurement strategies in Google Analytics 4 (GA4), Adobe Analytics, and other analytics measurement technologies
- Provide data-driven insights to increase site conversion, improve performance and customer experience
- Developing strategies for data management, digital governance, and privacy compliance solutions
- Configure and manage consent management platforms (CMPs) and ensure proper triggering aligned to applicable privacy regulations
- Lead discussion on business goals and KPI alignment with clients outlining areas of performance measurement towards business goals
- Client-facing experience: comfortable owning relationships, leading meetings, and presenting insights to non-technical stakeholders
- Hands on experience executing analytics tracking through tag management systems, including Google Tag Manager, Adobe Launch, Tealium, etc required
- Experience building analytics solution design technical references outlining analytics data layer, analytics interface settings, and tag manager requirements
- Experience with Google Analytics 4 (GA4) including custom implementation utilizing an event-driven data layer
- Experience with 1st, 2nd, and 3rd party data and cookies with a high understanding of how information is passed via these technologies and how to work with these technologies to support measurement across a variety of measurement platforms
- Agency experience working across multiple planned analytics projects and ad-hoc data requests for internal and external stakeholders
- Demonstrated knowledge of consent management tools and triggering setup to align to privacy regulations
- Strong knowledge of media channels and marketing activation strategies
- Experience with data visualization platforms such as DOMO, Tableau, Power BI and/or Looker
- Contribute to scoping and proposal development for new analytics engagements
- Help define and evolve WOW’s internal analytics standards, documentation, and delivery process
Skills
- Client-facing experience: comfortable owning relationships, leading meetings, and presenting insights to non-technical stakeholders
- Hands on experience executing analytics tracking through tag management systems, including Google Tag Manager, Adobe Launch, Tealium, etc required
- Experience building analytics solution design technical references outlining analytics data layer, analytics interface settings, and tag manager requirements
- Experience with Google Analytics 4 (GA4) including custom implementation utilizing an event-driven data layer
- Experience with 1st, 2nd, and 3rd party data and cookies with a high understanding of how information is passed via these technologies and how to work with these technologies to support measurement across a variety of measurement platforms
- Agency experience working across multiple planned analytics projects and ad-hoc data requests for internal and external stakeholders
- Demonstrated knowledge of consent management tools and triggering setup to align to privacy regulations
- Strong knowledge of media channels and marketing activation strategies
- Experience with data visualization platforms such as DOMO, Tableau, Power BI and/or Looker
- Contribute to scoping and proposal development for new analytics engagements
- Help define and evolve WOW's internal analytics standards, documentation, and delivery process
- Experience with server-side Tagging, data clean rooms, and connected device analytics implementations
- Working Knowledge of CRM Systems
- Experience in Customer Data Platforms such as ODP, Segment, Klaviyo, etc
- Experience designing CRO, a/b testing, and experimentation programs
- Exposure to ETL tooling or data pipeline configuration
Company Overview
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