Note: The job is a remote job and is open to candidates in USA. Aquent is seeking a highly detail-oriented Analyst, Digital Marketing with expertise in marketing analytics and a strong foundation in statistics. The role focuses on building data-driven models, translating complex data into actionable insights, developing marketing performance benchmarks, and analyzing consumer feedback and sentiment.
Responsibilities
- Build, maintain, and optimize data-driven models (including experimentation frameworks, forecasting algorithms, and machine learning models) to improve campaign performance, identify trends, and optimize products
- Assess business needs and translate model outputs into clear, actionable insights and reporting for marketing and product teams, while developing performance benchmarks across digital marketing channels
- Create, maintain, and automate content taxonomies, leveraging them for attribution and performance analyses
- Apply NLP and topic modeling to analyze digital consumer feedback and sentiment for first-party services and competitive insights
Skills
- Bachelor's degree or equivalent
- 1-3 years of experience in data analytics, marketing analytics, data science, or a related field
- Ability to effectively communicate with social, creative, marketing, advertising, and data science teams, as well as relevant stakeholders
- Demonstrates a strong understanding of statistical concepts and methods
- Proficient in Excel/Numbers
- Strong understanding of social metrics across key platforms, including but not limited to Instagram, TikTok, YouTube, X, and Facebook
- Ability to analyze content performance across total, paid, and organic channels
- Proficient in social listening, competitive analysis, and audience/consumer insights tools
- Ability to write and query code in SQL
- Proficiency in Python or R for data analysis
- Familiarity with SEO metrics and performance data
- Experience creating and maintaining marketing taxonomies
Benefits
- 401(k) with employer match
- Remote work
Company Overview