Note: The job is a remote job and is open to candidates in USA. Fabric is hiring an AI Web & Content Growth Manager to scale content production and web operations for a direct-to-consumer healthcare website. The role owns AI-native content automation, HubSpot CMS operations, SEO and GEO optimization, quality control, compliance reviews, analytics, vendor coordination, and cross-functional workflow management.
Responsibilities
- Build, own, and operate our AI-native content pipeline end-to-end using platforms like AirOps, configuring workflows, engineering prompts, and troubleshooting automation to reliably produce on-brand output at scale
- Administer the HubSpot CMS, building and maintaining the landing pages, templates, and modules that the automation publishes into, plus the workflows connecting automation tools to HubSpot
- Develop on-page optimization, translating metadata and structured-data requirements into automation rules and templates rather than relying on one-off manual edits
- Lead or participate in platform migration work, including content audits, URL mapping, redirect strategy, and post-launch QA
- Manage vendor relationships, including AI content platforms and any supporting technical web services
- Review, edit, and approve AI-generated drafts before they enter the review pipeline, catching factual errors, off-brand language, and compliance gaps that automation alone misses
- Manage the medical and legal review process end-to-end, routing content to the right reviewers, keeping approvals moving to deadline, and confirming sign-off to ensure adherence to clinical guidelines, HIPAA, and advertising standards
- Conduct day-to-day quality control of the site's pages, including automated publishing oversight, content audits, and governance
- Monitor traffic, engagement, and conversion performance across the site using Google Analytics 4 and Google Search Console, feeding insights back into the prompts to target what actually moves the needle
- Serve as the central hub tracking AI-generated content assets through review pipelines via project management tools like Jira, Asana, or ClickUp, routing expert feedback back into templates so the automation improves over time
- Maintain content roadmaps and version-control practices for a high-volume, largely automated site
Skills
- 5 to 8 years of experience in web content management, digital publishing, or content operations for a large-scale website
- Direct experience with AI content generation and automation platforms (AirOps or similar); you can configure workflows, write prompts, and iterate on them, not just review finished copy
- Hands-on HubSpot CMS experience, knowing the platform well enough to build, troubleshoot, and train others
- Familiarity with complementary tools across the content and web stack, including CMS platforms (WordPress, Webflow, Contentful), project management software, and basic HTML/CSS
- Proven SEO knowledge to translate technical and on-page recommendations into scalable rules and templates
- Clear vendor communication and coordination skills, knowing how to brief external partners and hold them accountable to quality and timelines
- Comfort operating in a structured, process-driven environment where content governance, documentation, and approval workflows are non-negotiable
- A sharp eye for detail, with the ability to catch AI-generated errors, outdated disclaimers, and off-brand headlines before anyone else does, alongside the technical aptitude to fix the prompt so it does not happen again
- Prompt engineering experience specifically for content generation at scale, ideally in a regulated or compliance-sensitive context
- Platform migration experience, having executed a CMS migration or major site restructure, including content audits, redirect mapping, and post-migration QA
- Healthcare industry background with an understanding of the compliance sensitivities around health claims, FDA and FTC advertising guidelines, and HIPAA-adjacent content considerations
- Experience with A/B testing and CRO tools (Optimizely, VWO, or similar) applied to content and landing page performance
- Familiarity with marketing attribution and analytics platforms (Mixpanel, Tableau, HubSpot reporting) to connect content decisions to performance data
- Familiarity with agentic coding tools (like Claude Code or Codex) and related MCP or CLI management
- Working knowledge of accessibility standards and experience conducting or overseeing accessibility audits
Benefits
- Medical
- Dental
- Vision
- Unlimited PTO
- A 401(k) plan
- Stock options
- Bonuses
- Remote work
Company Overview
Company H1B Sponsorship