Note: The job is a remote job and is open to candidates in USA. Robert Half is seeking a Digital Marketing Strategist to develop and execute integrated digital marketing strategies across SEO, AEO, content, paid media, email, social, analytics, and web initiatives. The role involves leading search optimization, creating and optimizing content, managing campaigns, analyzing performance, using generative AI tools, and presenting recommendations to clients and stakeholders.
Responsibilities
- Develop integrated digital marketing strategies across search, content, paid media, email, social, analytics, and web
- Lead SEO and AEO initiatives, including optimization for AI-driven and emerging search experiences
- Research audiences, competitors, search behavior, industry trends, and campaign performance
- Develop and optimize website and marketing content to improve visibility, engagement, and conversion
- Write, edit, and optimize digital content across websites, landing pages, email, social, and advertising
- Use generative AI tools to support research, content development, analysis, and marketing workflows
- Plan, execute, monitor, and optimize digital campaigns across multiple channels
- Analyze performance data and translate findings into actionable recommendations
- Collaborate with account, creative, development, media, analytics, and content teams
- Present strategies, recommendations, and performance results to clients and internal stakeholders
- Manage multiple projects and priorities while maintaining quality and deadlines
- Stay current on changes in SEO, AEO, AI-driven search, analytics, digital platforms, and emerging marketing technologies
Skills
- 3–5 years of hands-on digital marketing experience
- Strong experience with SEO, AEO, content strategy, and content optimization
- Practical understanding of AI-driven search / emerging AEO practices
- Experience across at least 2–3 additional digital marketing disciplines , such as paid media, email, social, analytics, or conversion optimization
- Strong writing, editing, and communication skills
- Experience with GA4 and Google Search Console
- Experience using generative AI tools within marketing workflows
- Strong analytical and problem-solving skills
- Ability to work independently, manage multiple priorities, and quickly learn new industries
- Agency or multi-client marketing experience
- Experience with Semrush, Ahrefs, Moz , or similar SEO platforms
- Experience with Google Ads, Meta Ads, or LinkedIn Ads
- Email marketing automation experience
- CMS experience
- Knowledge of HTML, structured data, schema, or technical SEO
- B2B, healthcare, life sciences, industrial, or professional services experience
- Client-facing presentation and consulting experience
Benefits
- Remote work in North Carolina
- Medical insurance available to contract/temporary professionals
- Vision insurance available to contract/temporary professionals
- Dental insurance available to contract/temporary professionals
- Life and disability insurance available to contract/temporary professionals
- Eligibility for contract/temporary professionals to enroll in the company 401(k) plan
Company Overview
Company H1B Sponsorship