Note: The job is a remote job and is open to candidates in USA. Collectively is a global influencer marketing company that combines strategy, creative, and technology to deliver integrated creator marketing programs for brands. The Account & Strategy Supervisor will lead strategic planning, proposal development, campaign delivery, reporting, analytics, and client relationship development while supervising junior staff and cross-functional contributors.
Responsibilities
- Lead the approach to proposal development or response to briefs at Collectively–including delegation and supervision of project contributors. Tasks include:: ○ Digest and understand clients RFPs/ briefs
- Lead strategic discovery to identify underlying business challenges, success metrics, audience opportunities, and long-term marketing objectives before developing creator recommendations
- Synthesize or draw on key trends and information from a variety of sources, including internal data, to inform conversations and RFP/Brief responses ○ Project manage responses cross-functionally start to finish:
- Ideate RFP response with your account leader and/or executive leader including:
- Helping to brief and guide creative concepts in partnership with the creative team
- Develop and articulate influencer campaign and creator strategies (via outlines & slides) based on RFP/Brief goals and that incorporates best practices or agency benchmarks
- Develop integrated creator marketing strategies that connect influencer marketing to broader business objectives across awareness, consideration, conversion, retention, and advocacy
- Curating a range of influencer campaign or services from Collectively
- Presenting agency partnership / account management approaches
- Conduct and synthesize relevant research & insights to shape strategy recommendations
- Reviews, supervises or builds and recommends budgets against plans/RFPs
- Works with Operations + Leadership to finalize scopes and staff plans
- Ensures historic account or agency-wide performance data and current trends/best practices are considered
- Supervises or manages specialized creative or analytical support for RFPs/Briefs as needed
- Leads the timeline of the response and coordinates pitch strategy with key leadership stakeholders
- Coordinates and hosts briefings, preps materials and background for meetings with clients or IATs (agendas, cross-functional questions, follow ups)
- Leads client comms either directly or indirectly to support your Account Leader
- Can independently prepare and present POVs/best practices for existing & emerging platforms: (i.e. podcasts, TikTok, etc.)
- Own the strategic quality of proposals by ensuring recommendations are insight-led, data-informed, and aligned with the client's long-term business objectives
- Lead/Supervises the delivery team from IKO through Wrap to ensure the “strategic threads”and service expectations are maintained during account moments, including internal kick-offs, client kick-offs/discovery, status meetings, deliverable milestones, client presentations, and campaign reports
- Develops and communicates the strategic vision and goals of accounts in partnership with an Account Leader or Executive, and ensures strategic consistency across all workstreams, deliverables, and cross-functional teams. Providing guidance, individual contributions, and actioning feedback on core deliverables:
- Collaborator Lists, Activation Plans, Creator Briefs, Campaign Reports (snapshot, ad-hoc, or full wraps)
- Guide Revenue Delivery team in responding to program and strategy shifts; helping to ensure projects aligned with client objectives and best practices, escalating challenges to leadership for input
- Evangelize, educate and orient cross-functional contributors on your accounts in partnership with leadership across client updates, shifts, business context and broader challenges for team fluency
- Continuously identify opportunities to evolve the client's creator marketing approach through experimentation, innovation, and emerging platform capabilities
- Proactively identify and land incremental opportunities that further clients’ goals based on industry and content trends, performance insights and cultural moments
- For Trend Marketing scopes, support or consult in the identification and alignment of trend spotting or social conversations on TikTok or Instagram that might be appropriate for clients to engage/brief creators on
- Represent Collectively day-to-day within the IAT–and tapping key contributors as needed throughout the lifecycle of a campaign
- Partner with the Analytics team to establish measurement frameworks, campaign hypotheses, and success metrics that connect creator performance to broader business outcomes
- Responsible for shaping the strategic narrative of program performance, translating campaign results into business insights, optimization opportunities, and long-term strategic recommendations
- Develop strategic recommendations that influence future investment, testing priorities, integrated marketing planning, and account growth opportunities and shares them with the Account Director
- Identify account-wide performance trends across campaigns to develop quarterly and annual learning agendas that strengthen future creator marketing strategies
- Firm understanding and strategic perspective of new reporting solutions and data sets to inform more effective programs/strategies (ex: Brand Lift Studies, Paid Media Performance, Affiliate), helping clients apply these strategically to proposals/programs as needed
- Supervises the prep for and/or Leads/Hosts client reporting meetings, creating a warm and friendly environment and directing IRL meeting dynamics (hosting) as needed if applicable
- Conducts regular 1:1s or 2:1s (virtual or IRL) with clients either independently or with your leader to build trust, confidence and partnership in agency relationship
- Acts as a trusted strategic advisor to senior client stakeholders by proactively bringing forward industry trends, business recommendations, and creator marketing thought leadership
- Bring or direct a present and proactive eye to the working collaboration and dynamic between client and agency, spotting areas that feel off or clueing into client frustrations actively; proactively addressing this cross-functionally with input from VP
- Help uncover what’s working, what’s not–and supports plans of actions internally to evolve and service effectively, developing action plans to support your VP on service satisfaction and retention activities
- Synthesizes and communicates feedback between client and broader Collectively contributors and stakeholders
- Maintain a deep understanding of the client's business, competitive landscape, category trends, consumer behavior, creator ecosystem, and emerging platform opportunities, applying those insights proactively across account planning
- Leverage findings in conversations to connect broader opportunities for brand/agency revenue
Skills
- At least 7 years direct experience in influencer marketing at an agency, with at least 2 years overseeing junior tasks/output
- Both left and right brain thinker, equally comfortable with data and creative thinking
- Independent, critical thinker; comfortable putting ideas backed by rationale and V1s out there, then getting steers from colleagues and clients to refine the work
- Exceptional client servicing skills and instincts; loves to develop strong relationships with clients
- Strong organization skills with attention to detail and excellent follow-through
- Great communication skills—both internally and externally, written and verbal
- Ability to work efficiently across a variety of tasks and manage time appropriately for projects
- Thrives in the “undefined” and enjoys fast-changing, fast-paced working environments
- Collaborative working style with positive attitude and enthusiasm for making great work happen!
- Demonstrated ability to translate business objectives into integrated creator marketing strategies
- Experience leading strategic planning across complex, multi-workstream client businesses
- Strong fluency in performance marketing, creator measurement, paid media, affiliate marketing, and marketing analytics
- Experience coaching and elevating strategic talent through mentorship and feedback
- Ability to influence senior client stakeholders through strategic thinking, data, and executive communication
Benefits
- Medical, Dental & Vision
- Supplemental Insurances (Life Insurance, Commuter Benefits & Pet Insurance)
- 401k Matching
- Monthly Work From Home Stipend
- Remote-First
- Step Up Recognition Program
- Collectively Employee Resource Groups (ERGs)
- Virtual & In-Person Events
- Generous Allotment of Sick Days
- Birthday PTO
Company Overview