Note: The job is a remote job and is open to candidates in USA. Ignite Visibility is a digital marketing agency serving franchise and enterprise clients. The Account Manager (Franchise Development) will act as a strategic advisor, managing client relationships, multi-channel strategies, retention, renewals, upsells, and account growth. The role also involves forecasting commercial metrics, leading executive communications, and collaborating across internal teams.
Responsibilities
- Advisor, Not an Order-Taker: Serve as the strategic day-to-day point of contact and trusted advisor for key accounts, corporate stakeholders, and executive sponsors
- End-to-End Strategy Leadership: Manage client expectations and multi-channel strategies (Paid Media, SEO, Web Dev, Analytics) from inception through delivery
- Margin & Business Alignment: Deeply understand client business models and ensure engagements maintain company margin goals and account profitability
- Proactive Risk Sensing: Monitor account health, identify potential friction points early, and resolve challenges before they become churn risks
- Executive Listening & NPS: Lead client check-in calls and Quarterly Business Reviews (QBRs). Manage client satisfaction touchpoints through surveys, Executive Sponsor sync calls, and exit reviews to maximize NPS and client advocacy
- Cross-Vertical Collaboration: Foster strong collaboration across internal production verticals and coach teams (pre-call syncs, on-call guidance, post-call reviews) to solve client problems and surface growth opportunities
- Own the Growth Motion: Own the client upsell and renewal process end-to-end, actively achieving assigned growth and expansion revenue goals
- Commercial Metrics & Forecasting: Forecast and track key account metrics (e.g., quarterly revenue results, retention rates, and annual forecasts)
- Referenceability & Advocacy: Drive new business growth by fostering client loyalty, generating case studies, and partnering with the sales team on strategic presentations and proposals
Skills
- * **Likeable & Strong:** The warmth to build deep, lasting trust alongside the backbone to hold your ground during tough business conversations
- * **Confidence & Presence:** Comfortable owning the room, leading executive calls, and having direct conversations with C-suite stakeholders without needing to defer or escalate
- * **Commercial Instinct:** An intuitive ability to read a client's business model, spot upsell signals naturally, and sense portfolio risks before they appear on paper
- * **Resilience & Composure:** Calm under pressure. Bounces back quickly from difficult calls or unexpected shifts, resetting with solution-focused energy
- * **Smart & Curious:** Fast on your feet, highly inquisitive, and eager to connect the dots between digital performance data and real business outcomes
- * **Coachability & Drive:** Holds a high personal standard for work quality, seeks feedback actively, and brings a continuous hunger to learn and win
- * **Experience:** 5+ years as an account lead, Account Manager, Key Account Manager, or Account Executive in a digital marketing/advertising agency supporting franchise or B2B/B2C enterprise clients
- * **Channel Expertise:** Strong, well-rounded understanding of digital marketing channels including Paid Media, SEO, Website Development, Analytics, and UX
- * **Commercial Track Record:** Demonstrated experience and success in sales, account growth, upselling, and owning client retention metrics
- * **Strategic Communication:** Exceptional listening, negotiation, and presentation abilities with proven success building rapport with business executives
- * **Entrepreneurial Mindset:** Highly proactive in identifying business development opportunities, juggling complex agency projects, and navigating high-growth environments
- * **Detail & Big-Picture Balance:** Sharp attention to detail, strong organizational skills, and the ability to grasp overarching client business goals
- * **Location:** Must be a legal resident currently residing in one of the 50 United States
Benefits
- Fully remote for U.S. residents residing in any of the 50 states
- 100% remote workforce model
Company Overview