Note: The job is a remote job and is open to candidates in USA. Belle Communication is a woman-owned and led digital PR, influencer, social media and creative strategy firm specializing in foodservice and B2B communications. The Account Manager will provide strategic leadership across client accounts, overseeing campaigns, client relationships, media and influencer programs, social media, content strategy, crisis communications, business development and team development.
Responsibilities
- Oversee the development and execution of client annual and project-based campaigns, staffing and budgets
- Ensure clients receive highly relevant, results-driven monthly reporting clearly tying our strategy and tactics to their business goals
- Manage, review and approve team deliverables on a daily and as needed basis
- Manage our work and team in line with the client’s scope of work and investment
- Ensure the account teams you lead make each client feel like one of our only clients through superior client service, attention to detail and the clear demonstration of our Core Belle-iefs
- Oversee and lead the creation of PR, influencer, social media and content strategies for your clients, including ideation, timelines, goal setting, measurement and tactical execution
- Ensure all public relations, social media and content tactics support each client’s campaign goals, brand and business objectives
- Guide the development of content strategies that align editorial, social and thought leadership efforts with client business goals
- Ensure your clients receive ideas, trend insight and/or competitive research weekly to position Belle as a true partner, stay front-of-mind, keep communication open and ensure we are consistently adding value for each client partner
- Consistently achieve top-tier national, regional and trade media opportunities for multiple clients to ensure client hit goals are achieved monthly and throughout overall campaign
- Develop relationships with key top-tier/ “Wish List” media and regularly share new media contacts and opportunities with Belle staff
- Demonstrate a solid track record of regularly placing media results on behalf of clients, showcasing a strong ROI for the client
- Successfully plan, manage and execute media-related projects such as media tours, press trips or special events
- Demonstrate creativity by leading group brainstorms, developing new story ideas, and providing strategic recommendations on media relations approaches
- Lead, coach and support account teams to ensure monthly and campaign client hit goals are achieved
- Identify and execute speaking engagement opportunities, award submissions and other thought leadership initiatives that build client industry recognition
- Review and approve talking points, fact sheets, speaker decks and award submissions on behalf of your client accounts
- Oversee organic and paid social media strategy across client accounts, ensuring alignment with broader account and business goals
- Manage paid social budgets, including planning, allocation and performance optimization across platforms
- Draft and refine post copy that reflects each client's brand voice and campaign objectives
- Create simple graphics and visual assets using tools like Canva to support organic and paid content
- Maintain working knowledge of all mainstream social media platforms and how each fits into a client's strategy
- Deliver reporting across each platform, translating performance data into clear takeaways and recommendations
- Understand industry benchmarks and apply platform-specific best practices and nuance to maximize results
- Stay up to date on industry trends and platform/algorithm changes, adjusting strategy and tactics accordingly
- Provide advice and counsel on measurement for digital and social campaigns
- Develop influencer marketing strategy aligned with client goals and target audiences
- Manage influencer partnerships from beginning to end, including:
- Researching and identifying potential influencers
- Vetting influencers for brand and audience fit
- Negotiating contracts, deliverables and budgets
- Reporting on partnership performance and results
- Stay up to date on industry trends and platform changes that affect influencer strategy and execution
- Lead the development of client crisis communication plans, proactively identifying risk areas and preparing clients and account teams to respond
- Serve as a primary point of counsel during time-sensitive or crisis situations, providing clients with thoughtful, strategic guidance
- Coach and support account teams in executing crisis response plans, escalating to senior leadership as needed
- Oversee renewal and expansion proposals for clients, proactively contributing annual strategy and innovation recommendations to clients
- Play a leadership role in the sales process by identifying organic growth opportunities, assisting with RFP responses, presentations, etc. with supervision and approval from senior leadership
- Provide constructive guidance and mentoring to team members in the areas of public relations, influencer relations, social media, creative strategy and client service to help them grow within the agency as public relations professionals
- Lead the interviewing, training, mentoring and evaluation of prospective and current team members - includes goal-setting, evaluations and contributing to conversations around team member advancement
- Monitor trends and changes relevant to our clients’ industries and Belle’s services. Assist in educating the Belle team and your account teams on those trends
Skills
- Bachelor's degree in Public Relations, Marketing, Communication or related field
- Experience in the food, restaurant, hospitality and/or complex B2B industries
- 6-8 years' experience leading client accounts in an agency setting
- Proven ability to consistently secure top-tier results within national, trade, and regional media
- Experience managing teams and/or individual direct reports
- Demonstrated ability to grow and manage multiple client accounts, spearhead strategic planning and exceed campaign goals
- Experience developing and executing organic and paid social media strategies and content plans
- Experience managing influencer marketing campaigns and partnerships
- Excellent written and interpersonal communication skills, with the ability to lead and motivate a team
- Organized and adaptable, with the ability to manage and prioritize multiple time-sensitive projects across a portfolio of accounts
- Strategic thinker who consistently brings new ideas and creative solutions
- Experience developing and executing crisis communications plans
- Experience with new business development, including RFP responses and pitch presentations
- Experience with content strategy across earned, social and owned channels
- Familiarity with Google Analytics and social media advertising platforms
Benefits
- Work from home with occasional travel, approximately 3-5 overnight trips per year
- Flexible PTO with encouraged minimums that increase with tenure
- Company-funded health reimbursement benefit (QSEHRA) for eligible individual health insurance premiums and qualified medical expenses, up to the annual allowance
- Dental, vision, life and accident insurance plans
- Two weeks’ paid company closure at year-end
- 12 weeks of paid parental leave
- Annual home office allowance
- Short-term disability insurance
- Annual team retreat
- Paid sabbatical leave every 7 years
Company Overview