Note: The job is a remote job and is open to candidates in USA. RWS is hiring an Account-Based Marketing Manager for TrainAI, its AI data services offering. The role develops account-specific marketing strategies and campaigns, partners with sales on account planning, and tracks engagement and revenue impact across target accounts.
Responsibilities
- Provide input into TrainAI account plans: account research, stakeholder map, key entry points/opportunities for TrainAI, bridge localization relationships into data services, ABM strategy etc
- Run continuous account research so positioning and ABM strategy stays current and relevant to what the account is actually doing
- Custom-tailor TrainAI cross-channel communications and ABM campaigns to directly address each account’s specific needs and challenges: personalized, account-specific sales enablement materials (presentations, one-pagers, brochures etc.), proposals/RFP responses, emails, ads, web content etc
- Sustain a weekly communications cadence with TrainAI BDM(s), to plan and execute strategic communications into each target account on a regular basis
- Work with marketing operations to maintain detailed, real-time TrainAI ABM reporting on key metrics/KPIs: account engagement, buyer engagement, MQAs, sales cycle length, deal size and revenue impact
- Contribute to a shared AI-based TrainAI ABM framework so each successful ABM play transfers to other TrainAI accounts
- Support cross-account TrainAI marketing motions as needed: brand awareness campaigns, organic social media management, value-added content production and event participation
Skills
- 5+ years' ABM or strategic account marketing experience into large, complex B2B enterprise or hyperscaler accounts with technical buyers and lengthy, multi-stakeholder sales cycles
- Passionate about the AI industry with a willingness to learn and develop sufficient technical knowledge to be able to hold a real conversation about AI training data with an ML lead
- Curious, fast-learning and genuinely willing to evolve how they work
- Already uses AI to compress research-to-asset from weeks to hours
- Keeps judgment on quality – knows when the AI draft is confidently wrong
- Grows into extending and improving reusable skills and agents rather than only consuming them
- Familiar with ABM tech/tools such as 6Sense, Influ2, Mutiny etc
- Comfortable being the only marketer in the room with sales, and commercially literate – can read a pipeline and a stakeholder map
- Works fluently across disciplines and specialist teams
- Experience working in the AI data services space a definite plus
Benefits
- 25 days of paid time off (15 vacation days and 10 sick days), plus company holidays, a birthday day off, and paid time for volunteering in your community.
- 100% paid parental leave
- 401(k) retirement plan and company match
- Company-wide agile work policy, designed to support flexibility, trust, and work-life balance
- Ongoing learning, professional development programs, and opportunities to expand your skills and career
- A collaborative and inclusive culture in a global environment that values diverse perspectives, innovation, and continuous learning
Company Overview