Note: The job is a remote job and is open to candidates in USA. The Sage Group is seeking an experienced Senior Account-Based Marketing (ABM) Manager for a global software company that enhances team collaboration and project delivery. The role involves driving account-based marketing strategies, collaborating with sales teams, and executing innovative marketing campaigns to generate revenue growth within enterprise accounts in the AMER region.
Responsibilities
- Drive strategy development by providing valuable insights and recommended actions for AEs and SDRs
- Collaborate closely with the Enterprise Sales team to create and manage 1:Few omni-channel account-based marketing campaigns that successfully generate new pipeline opportunities and accelerate deals for target accounts in AMER - utilizing account and contact-level insights to guide decision-making
- Plan, coordinate, and execute in-person and virtual events, including high-touch roundtables and hospitality events based on regional pipeline gaps and sales priorities
- Collaborate with Partner Marketing to enhance the effectiveness of account-based marketing initiatives
- Maintain consistent and effective communication on insights, challenges, and successes with Sales and Account-Based Marketing (ABM) Leadership
- Collaborate with Product Marketing Managers (PMM) to relay feedback on content and programs
Skills
- 7+ years of marketing experience
- 3+ years of Account-Based Marketing experience in a high-growth environment
- Proven experience with owning, executing, and measuring 1:1 and 1:Few ABM motions that leverage various channels such as paid media, email, content syndication, direct mail, events, and more
- Strong track record developing outbound programs in partnership with sales
- A data-driven mindset with the ability to translate insights into strategic actions that enhance revenue
- Experience working with sales/marketing and ABM platforms such as Salesforce, Marketo, 6sense, CommonRoom Outreach, Zoominfo, TechTarget Priority Engine, Reachdesk, Folloze, Demandbase, or other
Benefits
- Medical, Dental, Vision and matching 401(k) offered
- 100% remote within the United States
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