Note: The job is a remote job and is open to candidates in USA. Ideals is a global B2B SaaS product company recognized as the most highly rated and customer-centric brand in the secure business collaboration market. They are seeking an Account-Based Marketing Manager to design and implement a robust account-based marketing framework for high-value accounts, working closely with Sales and Marketing teams to drive effective marketing strategies and programs.
Responsibilities
- Sales partnership - to define segment priorities, target accounts, and shared marketing priorities that drive pipeline. Set the shared account-planning model and hold both sides to common targets
- Account planning - design account-selection frameworks, tiering logic, research approach, and stakeholder mapping, and translate them, with Sales, into a unified account-planning framework used across teams and regions
- Map out data gaps - partner with Ops teams to identify and close gaps across data intelligence, account data, and buying-committee mapping, defining the data foundation the ABM lifecycle depends on
- ABM lifecycle - design a repeatable ABM lifecycle, from account selection and data pipeline through orchestration, personalization, and measurement
- Campaign frameworks - deliver personalized, multi-channel campaign frameworks and playbooks-digital, ABM activations, webinars, executive events, follow-up - built to be executed by integrated campaign managers and other marketers, alongside a reusable 'knowledge bank' of modular assets and talk tracks
- ABM enablement - set ABM readiness across content, digital, and product marketing so campaigns launch faster and land more consistently
- Measurement design - support account and contact-level dashboards, defining how success is measured: by intentional, sequenced engagement and pipeline influence
Skills
- 3+ years dedicated to ABM, within 5–6+ years across demand generation and/or field marketing in B2B SaaS
- Deep understanding of how buying committees, deal cycles, and marketing's role change at that motion transition to enterprise
- Built ICPs and comprehensive account plans: account selection frameworks, tiering logic, account research, stakeholder mapping, and entry/expansion plays
- Full-funnel channel fluency across digital (LinkedIn, Meta, Google, programmatic display) and offline (premium hospitality, executive dinners, strategic gifting), and judgment on when each earns its place
- Ran intent-driven, highly targeted digital programs: activating intent and engagement signals into personalized campaigns rather than broad audience buys
- Genuine budget accountability: a dollars-in/dollars-out operator who decides when a cost-efficient tactic wins and when white-glove treatment is justified, backed by pipeline and revenue data
- Deep cross-functional muscle with field sales: co-building account lists, event pipelines, and campaign plays; running joint account planning and holding both sides to shared targets
- Partnered with Sales Enablement and Integrated Campaigns, Content and Product Marketing to arm Sales with ABM-driven plays, content, and talk tracks that convert engagement into meetings
Benefits
- Remote-first flexibility to shape your ideal workday
- Home workplace budget
- Co-working expense coverage
- Individual IT budget for extra equipment
- Top-tier tech and AI-powered tools
- Access to Ideals Academy with numerous courses
- Investment in external learning and development activities
- Guidance in Personal Development Plan creation
- Professional literature and subscriptions coverage
- Support of your passion as a speaker or writer
- Internal talent mobility opportunities
- 100% employer-paid health insurance for US employees with a 401(k) match program
- Mental health activities reimbursement
- Funding for sports competitions
- 20 business days of annual leave
- Paid health-related time off
- Budget for meetups with your local team
- Generous internal referral program
Company Overview