Note: The job is a remote job and is open to candidates in USA. Interactive Resources - iR is seeking an experienced ABX Operations & Automation Specialist to help scale its Account-Based Experience (ABX) program. The role involves designing automated engagement programs, coordinating cross-functional teams, and establishing data-driven reporting to enhance marketing and sales integration.
Responsibilities
- Design and operationalize automated account-based engagement programs across the customer lifecycle
- Translate ABX strategy into scalable workflows supporting acquisition, expansion, retention, and customer engagement
- Build repeatable automation frameworks that enable continuous account engagement based on account signals and buying stage
- Partner with Marketing Operations to design and implement sophisticated marketing automation workflows
- Develop account-triggered campaigns, nurture programs, alerts, routing logic, and lifecycle transitions
- Build automation supporting account engagement scoring, buying group engagement, and sales notifications
- Ensure marketing and sales technologies work together seamlessly to create coordinated account experiences
- Serve as a central coordinator across Marketing, Sales, SDRs, Customer Success, Marketing Operations, and Business Operations
- Facilitate workshops to define business requirements, workflows, dependencies, and success metrics
- Align business processes across teams to ensure consistent execution of always-on ABX programs
- Document operating procedures, governance standards, and process flows
- Partner with Marketing Operations and Revenue Operations to establish account-level reporting and performance dashboards
- Validate data requirements, account hierarchies, buying group structures, and routing logic
- Identify opportunities to improve automation, data quality, and operational efficiency
- Support the implementation of account engagement scoring and account health indicators
- Develop process documentation, workflow diagrams, automation documentation, and operational playbooks
- Train internal teams on new workflows and processes
- Establish scalable operational standards that can support the continued growth of the ABX program
Skills
- 5+ years of experience in Marketing Operations, Revenue Operations, Marketing Automation, ABM Operations, GTM Operations, or a related field
- Hands-on experience implementing automated marketing programs within Salesforce and marketing automation platforms such as Pardot, Marketo, or HubSpot
- Experience implementing or scaling ABX/ABM programs using 6sense
- Strong understanding of Account-Based Marketing (ABM), Account-Based Experience (ABX), and account-centric go-to-market strategies
- Experience designing complex marketing automation workflows and lead/account lifecycle processes
- Proven ability to work cross-functionally with Marketing, Sales, Revenue Operations, Customer Success, and Business Operations
- Experience translating business requirements into process flows, workflows, and technical specifications
- Strong project management and stakeholder management skills
- Excellent analytical, problem-solving, and communication skills
- Experience implementing or scaling an always-on ABM/ABX program
- Experience with account engagement scoring, buying group management, and intent data
- Strong familiarity with Salesforce, Pardot, 6sense, and related GTM technologies
- Experience developing operational playbooks, governance frameworks, and process documentation
- Experience working in complex B2B organizations with multiple revenue teams and technology platforms
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