Note: The job is a remote job and is open to candidates in USA. 6sense is a company focused on helping organizations improve growth, retention, and efficiency through its technology. The ABM Programs Manager, Strategic Accounts will design and execute 1:1 and 1:few account-based marketing programs that convert high-value target accounts into pipeline and revenue. The role partners closely with sales and marketing teams to develop personalized, multi-channel programs, analyze performance, and optimize account engagement.
Responsibilities
- Develop and execute 1:1 and 1:few ABM plans for strategic accounts, including account selection input, tiering, insight-driven strategy development, personalized asset planning, multi-channel orchestration, and measurement
- Apply judgment to determine the right methods, tactics, and evaluation criteria for complex account programs, and partner closely with sales to ensure targeted and cohesive execution
- Plan and execute the full mix of 1:1 and 1:few tactics against target accounts, including direct mail, bespoke 1:1 landing pages, personalized digital campaigns and activations, and custom virtual events built for a single account or small account cluster
- Design and run plays for buying groups, such as targeted content syndication, that reach multiple stakeholders within a buying committee with coordinated, relevant messaging
- Collaborate with sales and marketing teams to identify key accounts, decision-makers, and critical influencers, and translate that intelligence into account-specific plans and messaging
- Create customized marketing content and messaging tailored to each account and channel, including email campaigns, webinars, events, and digital advertising, ensuring every asset reflects the account's specific business context and buying-committee makeup
- Work in close, ongoing collaboration with AEs and sales leadership as the primary marketing partner on strategic accounts
- Build the kind of working relationship where sales is actively pulling you into account strategy
- Translate account and buying-committee intelligence into program strategy that sales trusts and acts on
- Monitor and analyze the effectiveness of ABM campaigns and strategies on an ongoing basis, providing actionable insights and recommendations to optimize targeting, messaging, and channel mix
- Manage budgets and resources across direct mail, events, syndication, and digital programs effectively, ensuring maximum ROI on ABM initiatives
- Partner with marketing operations to define, track, and report success measures for 1:1 and 1:few ABM at 6sense
- Translate program performance into clear insights and recommendations for marketing and sales leadership, with accountability for the quality and usefulness of the analysis
- Stay current on the latest ABM tools, technologies, and trends, from personalization platforms to intent and content syndication providers, to keep 6sense's strategies ahead of the curve
Skills
- Typically 8 or more years of relevant B2B marketing experience with a bachelor's degree, or 6 or more years with a master's degree, including meaningful experience in account-based marketing, field marketing, demand generation, or strategic account programs
- Experience building and running 1:1 or 1:few ABM programs, including account selection, personalized content and campaign development, and multi-channel orchestration
- A clear point of view on how to measure ABM impact, including how to handle the attribution ambiguity that comes with account-based, multi-touch programs
- Experience working directly with sales leadership and account executives to align on account strategy and shared pipeline goals
- Familiarity with ABM platforms and account intelligence tools, and how they fit into a broader B2B SaaS marketing and sales tech stack
- Demonstrated ability to work on complex account and pipeline challenges where analysis requires evaluating multiple variables, including account intent, buying-committee dynamics, sales priorities, channel performance, and available resources
Benefits
- Bonus program or commission plan may be included as additional compensation.
- Stock options if approved by 6sense’s board.
- Generous health insurance coverage.
- Life insurance.
- Disability insurance.
- 401K employer matching program.
- Paid holidays.
- Self-care days.
- Paid time off (PTO).
- Health coverage for full-time employees.
- Paid parental leave for full-time employees.
- Quarterly self-care days off for full-time employees.
- Equipment and support to work and connect with teams, at home or in one of 6sense’s offices.
- Numerous learning and development initiatives.
- Access to the LinkedIn Learning platform.
- Quarterly wellness education sessions to encourage self care and personal growth.
- Wellness days.
- ERG-hosted events.
Company Overview
Company H1B Sponsorship