As a Regional Business Manager (Aftermarket), you will be responsible for
driving profitable growth of aftermarket parts, service, and remanufacturing
business throughout an assigned territory. Working closely with Manitowoc
distributors, dealers, rental companies, fleet owners, and end users, you will
develop and execute strategies to increase customer uptime, improve dealer
aftermarket capabilities, and grow aftermarket revenue.
You will serve as the primary commercial liaison between Manitowoc Product
Support and your assigned accounts, supporting dealer development, inventory
optimization, service readiness, warranty administration, parts sales growth,
and lifecycle support opportunities.
You will collaborate closely with Service, Parts, Remanufacturing, Engineering,
Warranty, Training, Marketing, Supply Chain, and Sales teams to deliver a
best-in-class customer experience and strengthen Manitowoc's position as the
industry's aftermarket support leader.
This position is remote and reports to the Director of Product Support.
Essential Job Functions
Dealer & Customer Development
Develop strategic relationships with dealer ownership, parts managers,
service managers, PSSRs, and key end-user accounts.
Conduct regular dealer and customer visits to identify growth opportunities
and improve aftermarket performance.
Lead dealer business reviews and establish objectives related to parts sales
growth, inventory performance, service readiness, technician development, and
customer satisfaction.
Support dealer development initiatives that strengthen aftermarket
capabilities and improve customer support coverage.
Support dealer training initiatives for parts, service, warranty, and digital
tools.
Revenue Growth & Commercial Leadership
Achieve annual aftermarket sales objectives
Develop opportunities for modernization, refurbishment, overhaul, and
lifecycle extension projects.
Support dealer pursuit of aftermarket opportunities through joint customer
visits and sales planning.
Inventory & Supply Chain Optimization
Analyze dealer inventory performance and recommend stocking strategies.
Promote utilization of Recommended Parts Lists (RPLs) and strategic inventory
programs.
Review emergency order trends, fill rates, and inventory metrics to improve
customer support and dealer profitability.
Partner with Inventory Management and Supply Chain teams on forecasting and
demand planning activities.
Product Support & Customer Experience
Facilitate resolution of parts, service, warranty, and technical support
issues.
Monitor dealer compliance with Service Bulletins completion.
Support implementation of aftermarket programs, promotions, and service
initiatives.
Act as the Voice of Customer and communicate field feedback to Product
Support leadership, engineering, quality, and product management teams.
Cross-Functional Collaboration
Coordinate resources from:
Product Support
EnCORE (remanufacturing)
Engineering
Warranty
Customer Support
Supply Chain
Marketing
Product Management
Sales
Deliver customer solutions and drive growth.
Success Metrics
Aftermarket revenue growth
Parts sales growth
EnCORE (remanufacturing) bookings
Dealer inventory health
Territory gross margin
Dealer development progress
Service readiness metrics
Warranty and issue resolution effectiveness
Job Requirements/Working Conditions
5 years of experience in aftermarket sales, product support, dealer
development, service operations, parts operations, customer support, account
management, or construction equipment distribution. Experience in cranes,
heavy equipment, industrial machinery, or related capital equipment
industries preferred.
Up to 80% travel required - Regional US and Canada international.
Must have passport or be eligible to acquire one. Standard computing skills.
Outlook, PowerPoint, One Note, Teams, Word, Excel, Adobe Reader.
Must be able to communicate clearly with others, be adaptable to the
environment and have strong negotiation/influencing skills.
Problem solving, critical thinking, decision making, management of time and
stress are required.
Must be able to collaborate with others and have the ability to work as a
team.
Ability to interpret financial and operational performance metrics.
Ability to influence without direct authority across dealer organizations and
internal functions.
Understanding of aftermarket business models and lifecycle support preferred.
Knowledge of service operations, warranty administration, inventory
management, and dealer networks preferred.
Must have a passion for what you do and bring a positive attitude to the
tasks at hand.