To drive incremental room night revenue and loyalty contribution globally
through the planning, development and implementation of direct marketing loyalty
programs and campaigns, while leveraging customer databases and insights to
increase enrollments, share of wallet and activation rates among lapsed and
valuable active members. Ensure program marketing initiatives support overall
multi-brand and relationship marketing vision, objectives and goals while
remaining competitive in the frequent travel market.
Your day to day
Deliver relevant direct marketing growth, retention and win-back programs
through differentiated personalization strategies, segmentation, A/B test
design, and direct response metrics and measurement.
Optimize campaign messaging, relevancy and reach through traditional and
non-traditional communication vehicles, leveraging business intelligence
reporting and analysis to implement automated and event-triggered
communication programs.
Evaluate pro-forma and post program/campaign financial analyses, including
incremental impact and return on investment, to incorporate findings into
future campaigns.
Facilitate planning conversations with cross functional stakeholders and SMEs
to align program/campaign objectives prior to launch, ensuring proper
performance monitoring and progress readouts to Director at defined intervals
(and other senior leadership as needed)
Manage internal/external agency and partner relationships to ensure clear
communications in briefing process and throughout campaign development and
execution, while building strong, trusting relationships across the
organization to support overall team objectives, ensure appropriate
involvement from key stakeholders and promote effective socialization and
exposure of campaigns.
What we need from you
Bachelor’s or master’s Degree in a relevant field of work or an equivalent
combination of education and work-related experience.
Eight or more years of progressive work-related experience with demonstrated
proficiency in multiple disciplines/processes related to the position
including direct marketing or database marketing experience.
Familiarity with direct marketing and analytics techniques and systems
(campaign management processes and analysis).
Experience with test-and-learn scenarios and planning matrices, execution in
both on and offline channels.
Experience with campaign management and email marketing tools (MRM and
Story).
Firm grasp of relational database concepts.
Ability to work in an integrated creative environment and to translate
customer analytics output into insight for development of creative briefs.
Ability to direct creative processes (es) to build compelling messaging and
creative concepts.
Experience in handling sensitive consumer data such as financial records a
plus.
Experience with identifying marketing opportunities utilizing third party
information.
Ability to translate observations into finding and business applications.
Extremely detail oriented, highly organized with excellent time management
skills and a technical aptitude.
Multi-lingual skills a plus
Location – US remote
The salary range for this role is $90,000.00 to $100,000.00. This role is also
eligible for bonus pay. We offer a comprehensive package of benefits including
paid time off, medical/dental/vision insurance, 401K, and other benefits to
employees.
At IHG, we’ve made a promise. As one of the world’s leading hotel groups, we’re
here to deliver True Hospitality for Good. Making our guests and colleagues feel
welcome, cared for, recognised and respected – wherever they are in the world.
Want to be part of the journey?
Who we are
At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good
on a global scale. With corporate offices and over 6,000 hotel destinations
worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll
experience our unique culture and brilliant colleagues who will support and
inspire you. With a host of corporate opportunities to choose from, wherever you
are on your career journey, and whatever you want to achieve there’s Room for
You at IHG.
Over recent years, we’ve transformed our company. We have bold ambitions to
drive performance and maintain our relentless focus on growth in order to be the
hotel company of choice that guests & owners love.
We are a hospitality business at our core and value connections and being
together helps us foster a unique sense of belonging that also supports
productivity. That’s why here at IHG, we give our colleagues flexibility and
balance – working in a hybrid way, blending office and remote working
collectively. We recognise that every role is different, that’s why leaders work
with teams to determine how and when they collaborate.
We provide a wide range of benefits designed to help you live your best work
life. These include impressive room discounts across our many properties,
recharge days and volunteering days throughout the year. Through our myWellbeing
framework, we are committed to supporting wellbeing in your health, lifestyle,
and workplace. We offer a unique and inclusive culture, where there is always
Room for You to belong, grow and make a difference.
Our mission is to welcome everyone and create inclusive teams where we celebrate
difference and encourage colleagues to bring their whole selves to work. IHG
Hotels & Resorts provides equal employment opportunities to applicants and
employees without regards to race, color, religion, sex, sexual orientation,
gender identity, national origin, protected veteran status, disability, or any
other category protected by applicable laws. We promote a culture of trust,
support, and acceptance. Always welcoming different backgrounds, experiences,
and perspectives.