Our Mission
Unlock our students' limitless potential, together, for extraordinary futures.
The Opportunity
We're seeking a hands-on marketing campaign specialist who thrives on rolling up their sleeves and executing comprehensive marketing campaigns from conception to completion. This role is perfect for a do-it-yourself marketer who can both develop strategic campaign plans AND personally create the ads, copy, landing pages, and content needed to bring those strategies to life. This is a hands-on role - you'll be the one personally building campaigns, writing copy, creating digital assets, and optimizing performance, working closely with the Regional Digital Marketer to build a strong growth strategy.
What You'll Actually Be Doing
Day-to-Day
- Strategic Planning & Hands-On Execution
- Develop regional marketing strategy - then personally execute every element yourself
- Write compelling ad copy for Facebook, Google, LinkedIn, and other digital platforms
- Build landing pages from scratch using page builders and optimize for conversions
- Create presentation materials for webinars, partnerships and educational expos
- Collaborating with content team, designers and the regional digital marketer to build comprehensive campaigns and content targeting the US, Canada and LATAM markets
Who Will You Work With?
- Regional Digital Marketer - They’ll take care of launching and reporting on campaigns, you’ll work closely with them to optimize
- Local Marketing team - You’ll work with them to create campaigns and other marketing materials for the US/CA & LATAM markets
- Content and PR Marketer - You’ll work with them to find opportunities to create content that resonates with the audience
- USCA Sales Team
The Perfect Fit
- You're someone who gets energized by wearing multiple hats and prefers to build campaigns yourself rather than delegate.
- You see the big picture strategically but love diving into the tactical details of execution.
Essential Experience
- 3-5 years of hands-on marketing where you personally created and managed campaigns
- Proven experience writing high-converting copy for ads, emails, and landing pages
- Experience managing paid advertising across META, Google Ads, and other platforms (not the technical side)
- Email marketing platform expertise
- Content creation skills - you can write blog posts, social content, and educational materials
- Analytics and optimization mindset
What Makes You Stand Out
- Self-starter mentality - you see what needs to be done and do it without waiting for direction
- Creative problem solver who can generate fresh campaign ideas and test them quickly
- Detail-oriented executor who ensures every campaign element is polished and professional
- Data-driven optimizer who makes decisions based on performance metrics, not assumptions
- Adaptable communicator who can write for different audiences and channels effectively
Bonus Points
- Experience in education or online learning markets
- Familiarity with CRM systems (Hubspot, Salesforce, etc.) and lead scoring
- Experience with Zoom or similar webinar platforms and event marketing
Location & Working Hours
- This is a fully remote role open to candidates based in the US, Canada and Latin America.
- You'll need to work within US/LATAM time zones to collaborate in real time with the USCA team.
Our Hiring Process
- Apply – submit your CV and answer a few short screening questions
- Video questions – record short answers to three questions
- First round interview
- Case study – a practical marketing task
- Final group interview with the team