Phoenix is the Autonomous Commerce Platform for DTC Founders. We unify storefronts, checkout, payments, and operations into one platform where AI agents handle the operational grind and merchants focus on growth.
We set out to build the "Shopify of Direct Response" and along the way recognized something bigger. Direct response is roughly a third of all ecommerce transactions, a trillion-dollar market chronically overlooked by Silicon Valley. The merchants who run it are obsessive about tooling.
They live and die by velocity, conversion, and margin. They have no brand moats. They only compete on operations, which is exactly what makes them ripe for agentic disruption and the earliest, fastest adopters of AI agents in commerce.
That insight reframed Phoenix from "the Shopify of DR" to the AI Agent Platform for DTC Founders.
This is a category-defining bet, and we are running at it from a position of strength.
Phoenix is the Autonomous Commerce Platform for DTC Founders. We unify storefronts, checkout, payments, and operations into one platform where AI agents handle the operational grind and merchants focus on growth. We set out to build the "Shopify of Direct Response" and along the way recognized something bigger. Direct response is roughly a third of all ecommerce transactions, a trillion-dollar market chronically overlooked by Silicon Valley. The merchants who run it are obsessive about tooling. They live and die by velocity, conversion, and margin. They have no brand moats. They only compete on operations, which is exactly what makes them ripe for agentic disruption and the earliest, fastest adopters of AI agents in commerce. That insight reframed Phoenix from "the Shopify of DR" to the AI Agent Platform for DTC Founders. This is a category-defining bet, and we are running at it from a position of strength.
Where We Are Today
8-figure ARR growing 100%+ YoY
Strong unit economics and efficient growth
Rapid merchant adoption and expanding market presence
Backed by experienced operators and investors with a history of building and scaling successful businesses
Why Now
This is a rare opportunity for a technical leader to step into a company with proven revenue, product-market fit, an established team, and a large market opportunity.
Three things make this an inflection point:
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Product-market fit is established. Demand continues to grow, merchant adoption is accelerating, and Phoenix is outperforming expectations.
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There is an opportunity to define a category. While many companies are building AI tools for commerce, few are focused on helping sophisticated DTC operators automate revenue-generating decisions at scale.
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Our customers are AI-ready. They adopt technology quickly when it drives measurable business outcomes, creating an ideal environment for agentic products.
The Role
We are seeking a Principal Engineer, Payments Infrastructure to own the architecture and evolution of our core payments infrastructure across tokenization, wallets, processor integrations, routing, authorization, and reliability. This is a hands-on principal role on the payments pod, reporting to the CTO.
Phoenix moves real money for merchants who cannot afford a bad day. We run across multiple processors, gateways, and vaults (Adyen, Stripe, NMI, VGS, Spreedly), with card, wallet, and network-token credentials moving between them. Approval rate, dispute exposure, and processor health are numbers we actively manage, because each one lands directly in merchant revenue. We are building toward a platform where a merchant applies once and transacts across every rail underneath, without ever seeing the plumbing.
That is the system you will own. You have built payments infrastructure before, at a company whose product was payments: a vault integration you owned, a wallet migration you ran, an approval rate you moved, an incident you were on point for at two in the morning. You know how cryptograms and network tokens behave in production, and which credentials survive a move between providers and which quietly do not.
This role unifies the engineer and the PM. We are not hiring a product manager for payments; you are the product owner of this domain. You will sit on merchant calls, read the decline and dispute data yourself, decide what gets built and in what order, write the spec, ship it, and answer for the number it was meant to move. You will work directly with merchants and processor partners, and you will own outcomes rather than tickets. You are an AI power user who codes with agents daily and raises the ceiling of everyone around you through the code and design you put on the table.
What You'll Own
What We're Looking For
Required
- 10+ years building and shipping production software, with principal-level impact as a hands-on engineer who still writes application code today.
- Product judgment, proven. You have decided what to build, not just built what was decided: a feature you conceived from direct customer evidence and shipped end to end, a pricing or packaging call you made, or something you killed and why. "Partnered with product" is not this. You can sit in front of a merchant or processor partner and explain a trade-off in terms they act on.
- You know the end user firsthand. You have watched the people who use your systems actually work (merchants, ops teams, support), and you changed what you built because of it. You can name a specific thing a user did that surprised you and what you shipped in response.
- Deep payments experience at a payments company: a PSP, gateway, vault, orchestration layer, or platform whose core product was moving money.
- Tokenization and wallets. Hands-on work with a token vault, and production ownership of Apple Pay and Google Pay: provisioning, merchant configuration, and domain verification. You can reason about cryptograms, network tokens, network transaction IDs, and PCI scope from first principles.
- Payment method portability. You have migrated stored credentials and wallet tokens between providers, vaults, or processors, and you know where the limits are.
- Multi-processor integration. You have integrated and operated against more than one acquirer, gateway, or PSP concurrently, including routing or cascading between them.
- Authorization and approval-rate work. Decline analysis, retry strategy, 3DS, and demonstrated ownership of an approval-rate number you improved.
- Disputes and fraud-monitoring exposure. Chargeback flow and representment, plus the layer above it: alerts and deflection, TC40 / SAFE fraud reporting, and card-brand monitoring programs such as VAMP and the Mastercard equivalents.
- Money-movement fundamentals. Idempotent payment operations, ledger or system-of-record design, and reconciliation against processor settlement.
- Incident ownership. You have been the person on point when payments broke in production: detection, containment, merchant communication, and cleaning up the financial damage afterwards.
- Genuine AI power user. You code with AI every day, using Claude Code or an equivalent agentic setup, a dialed-in environment, and real leverage.
- Commercial fluency and strong communication. You can sit in front of a merchant or a processor partner and explain a technical trade-off in terms they act on. ADRs / RFCs, and a track record of raising the engineering bar for everyone around you.
- Built or operated a payment orchestration layer or multi-PayFac platform, where a merchant applies once and transacts across several rails underneath.
- High-risk or direct response merchant portfolios, where dispute exposure and MID health are daily concerns.
- Subscription and recurring billing at scale: rebills, MIT credential chaining, card updater, and involuntary churn recovery.
- Alternative payment methods and BNPL integrations (Klarna, Affirm, PayPal, and similar).
- PCI DSS v4 assessment experience as an engineer.
Preferred
Leadership Traits We Value
High ownership
Decisiveness
Strong recruiting and talent development capabilities
Accountability
Product judgment
Calm under pressure
Builder mentality
Culture
These are the values that guide how we operate:
All In to Win — Operate with urgency, intensity, and a relentless bar for excellence.
A Players Only — Only hire, develop, and keep A players. Protect talent density.
Merchant First — Merchants are why we exist. Every decision measured by merchant impact.
Entrepreneurial Spirit — Move like a Day One company. Fast, scrappy, hungry. Everyone owns.
Execution Over Ego — Best ideas win regardless of source. Status and titles do not matter.
Requires 10+ years building production software, deep payments-company experience, tokenization and wallet expertise, multi-processor integrations, authorization, disputes, reconciliation, incident ownership, and daily AI-assisted coding.
Key Responsibilities
- owning architecture
- designing routing
- managing incidents
Skills & Tools
Adyen, Stripe, NMI, VGS, Spreedly, Stripe Connect, Apple Pay, Google Pay, Claude Code, 3DS, PCI DSS v4, ADRs, RFCs
Job Details
- Category: Engineering
- Seniority: Senior Level
- Commitment: Full Time
- Workplace: Remote — United States
- Languages: English
About Phoenix Ecommerce Technologies
An autonomous commerce platform that unifies storefronts, checkout, payments, and operations for direct-to-consumer merchants. — Industry: Information Technology