Job Summary
Plutus21 is looking for a highly motivated Performance Marketing Specialist to join the team and drive data-driven growth through strategic online campaigns. This role is ideal for a creative and analytical professional who excels in optimizing paid advertising channels, managing SEO initiatives, and ensuring alignment with overall marketing strategies.
Key Responsibilities
- Plan, execute, and optimize performance marketing campaigns across platforms such as Meta, Google Ads, and other digital channels.
- Analyze campaign performance metrics (CPC, CTR, ROI) to ensure alignment with project goals.
- Develop creatives and video ads using AI tools to support new lookalike and retargeting campaigns.
- Conduct onsite and offsite SEO initiatives, including keyword research, competitor analysis, and SEO audits for partner websites.
- Collaborate with developers to implement technical SEO action items, including improvements on CMS platforms like WordPress.
- Optimize website content following the latest SEO best practices and audit recommendations.
- Use tools like SEMrush, Google Analytics 4 (GA4), and Google Ads to track and analyze performance metrics.
- Create detailed reports on campaign performance and SEO efforts, providing actionable insights for stakeholders.
- Use tools like SEMrush, Google Analytics 4 (GA4), and Google Ads to track and analyze performance metrics.
- Create detailed reports on campaign performance and SEO efforts, providing actionable insights for stakeholders.
- Maintain and manage access to platforms like Google Tags and shared drives.
- Ensure credentials are securely stored and accessible to authorized personnel.
Qualifications
- Bachelor's degree in Marketing, Business Administration, Digital Media, or a related field.
- Proven experience in performance marketing or growth marketing roles, preferably with 2+ years in a similar capacity.
- Expertise in managing ad campaigns on Meta and Google Ads platforms.
- Solid understanding of SEO principles, including technical SEO and content optimization.
- Proficiency in tools such as SEMrush, GA4, Google Ads, and CMS platforms (WordPress preferred).
- Strong analytical skills with the ability to translate data into actionable insights.
- Excellent communication and organizational skills to manage multiple projects effectively.
- A proactive, self-starter approach to tackling challenges and meeting deadlines.
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