Job Description:
• Manage assigned ongoing campaigns and launch work across email, direct mail, and SMS
• Configure campaigns, manage timelines and approvals, coordinate vendors, and oversee delivery
• Build and update Braze campaigns and Canvases
• Maintain client-specific content and catalog data
• Apply contact preferences and suppression rules accurately
• Lead end-to-end QA of content, dynamic logic, audience criteria, links, and technical configuration
• Troubleshoot issues and strengthen controls to prevent recurrence
• Translate custom communication requests into requirements and execution plans
• Own operational improvement projects from problem definition through rollout
• Manage dependencies and communicate decisions, tradeoffs, and risks
• Partner with Growth stakeholders to improve targeting, journeys, and execution
• Define and track operational success measures
• Provide hands-on coverage as priorities shift and build shared team knowledge
• Use AI to streamline campaign operations, strengthen QA, and reduce manual work
• Assess workflows and implement, document, and measure reusable components or improvements within the first 90 days
Requirements:
• 5–7 years of relevant experience in marketing operations, lifecycle operations, marketing technology, or a related field
• Independent ownership of complex campaigns and operational improvements
• Experience building and maintaining scalable workflows in Braze or a comparable customer engagement platform
• Experience with automation, segmentation, and dynamic content
• Ability to translate business needs into system and data requirements
• Ability to partner with technical teams
• Ability to validate campaign logic and data quality through disciplined QA
• Strong project ownership and communication skills
• Ability to prioritize improvements alongside ongoing delivery, manage dependencies, and guide teammates through changes
• Experience designing and implementing repeatable AI-enabled workflows
• Nice to have: Braze Canvases, Catalogs, Content Blocks, and Liquid personalization
• Nice to have: HTML/CSS, SQL, APIs, or data integrations
• Nice to have: direct mail or SMS programs, vendor coordination, and cross-channel contact rules
• Nice to have: healthcare, benefits, or other environments with complex eligibility, client-specific requirements, and sensitive data
• Must be legally authorized to work in the United States
• Must not require sponsorship for employment visa status to legally work in the United States
• Must follow Virta's security and privacy procedures for sensitive patient information governed by HIPAA
Benefits:
• Equity
• Bonus
• Remote-first work arrangement
• Office hubs in Denver and San Francisco
• Security and privacy training
• Equal employment opportunity protections