Marketing Designer
Remote, US
$53,000-70,000 plus bonus plus benefits
For more information on benefits and what we offer please visit us at
https://www.exlservice.com/us-careers-and-benefits
[https://www.exlservice.com/us-careers-and-benefits]
The posted range is the hiring range for this role — a subset of the broader
range available to employees over time — and reflects base salary across our
national hiring scale. Final offers are based on several factors, including the
candidate's skills and experience, internal pay equity, work location, market
conditions for the role, and the specific scope and responsibilities of the
position. The top of the range is reserved for candidates who notably exceed the
requirements; the lower end applies to those with less experience or fewer
preferred qualifications. For positions based in higher-cost zones (e.g.,
California, New York, New Jersey), actual compensation may exceed the posted
range; your recruiter will share specifics during the process.
We are seeking a talented and detail-oriented Senior Marketing Designer to
support the development of integrated marketing campaigns across direct mail and
digital channels for financial services, banking, lending, and insurance
clients. This role is responsible for translating marketing strategy, customer
insights, and campaign objectives into compelling creative solutions that drive
engagement, acquisition, retention, and customer response. The designer should
be capable of independently owning campaigns from concept through production.
The ideal candidate combines strong visual design skills with an understanding
of direct marketing, digital marketing, customer journey planning, and
performance optimization. They are proficient in leveraging AI-powered creative
tools and workflows to accelerate concept development, enhance creative quality,
support content personalization, and improve production efficiency across print
and digital channels. The candidate should demonstrate the ability to integrate
emerging AI technologies responsibly while maintaining brand standards,
compliance requirements, and creative excellence.
Candidates must demonstrate practical experience incorporating AI-powered
creative tools into the design process, including concept development, image
creation, content ideation, personalization, and production workflows. A
portfolio showcasing examples of AI-assisted creative development is strongly
preferred.
RESPONSIBILITIES
Key Responsibilities Creative Development & Design
Design and develop integrated marketing campaigns across direct mail and
digital channels.
Create direct mail assets including letters, postcards, self-mailers,
statement inserts, acquisition kits, and other customer communications.
Design digital assets including email campaigns, landing pages, display
advertising, paid social, website graphics, and customer lifecycle
communications.
Translate creative briefs, audience insights, and campaign goals into
effective visual solutions.
Develop multiple creative concepts and campaign variants to support testing
and optimization initiatives.
Ensure creative consistency across all customer touchpoints and channels.
Cross-Functional Collaboration
Partner with Creative Directors, Copywriters, Strategists, Account Teams,
Analysts, and Production Specialists to deliver high-impact marketing
campaigns.
Incorporate performance insights, customer behavior data, and testing results
into creative recommendations.
Present concepts and design solutions internally and support client
presentations as needed.
Manage revisions and stakeholder feedback while maintaining strategic and
creative integrity.
Production & Execution
Prepare production-ready files for print and digital deployment.
Apply hands-on direct mail production knowledge, including postal formats,
envelope and window considerations, versioning, personalization, and print
specifications.
Package and preflight InDesign files; verify color space, image resolution,
fonts, links, bleeds, and other requirements for accurate print-vendor
handoff.
Collaborate with print vendors, production teams, marketing technology teams,
and digital developers to ensure successful execution.
Support versioning and personalization strategies across both print and
digital channels.
Conduct quality assurance reviews to ensure accuracy, brand compliance, and
regulatory adherence.
Maintain organized creative assets, templates, and design libraries.
AI-Powered Creative Development
Utilize AI tools to support concept generation, visual exploration, creative
ideation, image development, and campaign optimization.
Leverage AI-assisted workflows to accelerate creative development while
maintaining strategic thinking, design quality, and brand consistency.
Partner with strategy, analytics, and marketing teams to apply AI-driven
insights for campaign personalization and audience engagement.
Evaluate and implement emerging AI technologies that improve creative
effectiveness, efficiency, and scalability.
Apply AI responsibly within financial services and insurance compliance
requirements, ensuring appropriate governance, accuracy, and brand
integrity.
Continuously explore innovative applications of AI across direct mail,
digital marketing, content creation, and customer communications.
Performance Marketing Support
Apply direct response and customer experience best practices across all
creative work.
Support A/B and multivariate testing initiatives through thoughtful creative
development.
Understand how design impacts engagement, conversion, response rates, and
overall campaign performance.
Leverage analytics and campaign results to refine future creative
recommendations.
Compliance & Industry Expertise
Design within regulatory and compliance requirements applicable to insurance,
banking, lending, and financial services marketing.
Ensure required disclosures, regulatory language, and legal content are
incorporated accurately.
Stay current on creative trends, marketing technologies, consumer behaviors,
and industry best practices.
QUALIFICATIONS
Qualifications Required
Bachelor's degree in Graphic Design, Visual Communications, Marketing, or
related field.
3 to 5 years of professional design experience within an agency, in-house
marketing, or integrated creative environment.
Strong hands-on experience designing and producing both direct mail and
digital marketing communications.
Strong portfolio demonstrating complete, campaign-based direct response work
across print and digital channels, including full direct mail kits rather
than only individual design pieces.
Demonstrated direct response marketing experience and understanding of how
creative, format, offer, and calls to action affect customer response.
Advanced proficiency with Adobe Creative Cloud, including InDesign,
Photoshop, and Illustrator, plus Figma for collaboration and digital creative
workflows.
Demonstrated proficiency using AI-powered creative tools and platforms to
support ideation, design development, content generation, image creation, and
workflow efficiency.
Strong understanding of typography, layout, customer communication design,
and visual storytelling.
Exceptional attention to detail and project management skills.
Ability to manage multiple projects and deadlines simultaneously.
Preferred
Experience creating marketing campaigns for insurance, financial services,
banking, fintech, mortgage, healthcare, or other regulated industries.
Understanding of direct response marketing and customer acquisition
strategies.
Experience with email marketing, customer journey design, and responsive
digital creative.
Experience using tools such as Adobe Firefly, Microsoft Copilot, ChatGPT,
Midjourney, DALL·E, or other AI-assisted design and content creation
platforms.
Experience incorporating AI into creative testing, personalization, audience
segmentation, and campaign optimization.
Understanding of AI governance, copyright considerations, prompt development,
and responsible use practices within regulated industries.
Familiarity with variable data printing and personalized customer
communications.
Working knowledge of HTML email design considerations and digital asset
specifications.
Exposure to performance marketing metrics and testing methodologies.
Success Measures
Develops effective, performance-driven creative across direct mail and
digital channels.
Maintains high standards of quality, compliance, and production accuracy.
Delivers projects on schedule while managing multiple competing priorities.
Contributes innovative ideas that improve customer engagement and campaign
results.
Builds trusted partnerships with internal teams and clients through
collaboration and creative problem-solving.