POSITION PURPOSE AND OBJECTIVE
The Managing Director, Franchise Development is responsible for growing the
Franchised ESA portfolio (unit count and revenues) by signing new development
and brand conversion agreements into the brand family and partnering with
co-workers cross-functionally to serve and retain existing properties and
Franchisees.
This individual must possess strong management skills with direct reports and a
determined sense of urgency/hustle and accountability to achieve departmental
growth targets.
ESSENTIAL JOB FUNCTIONS
Leads and manages a team of regional developers (i.e. daily oversight,
coaching, accountability, etc.), tasked to grow the Franchised ESA portfolio
by executing new development contracts and brand conversion agreements
Achieves annual growth targets, working to not only retain existing
franchisees and markets of strength, but to strategically execute expansion
of ESA brands to new clients and geographies through creativity and hustle
Balances franchise growth with brand quality, consistency, and required
minimum standards -- to ensure that brand credibility is maximized externally
Creates and fosters a "genuine care" customer service culture throughout the
department, company, and externally in the industry, while personally
modeling desired behaviors through leading by example (as appropriate for a
discipline head)
Learns, understands, and articulates brand messaging, differentiators, value
propositions, and programs/services to existing and prospective franchisees;
ensures that his/her team is equally fluent and confident in consistently
delivering the same to audiences of varying experience and understanding
Comforts with selling franchise licenses based on performance merit, not
incentives or gimmicks to "buy contracts"
Effectively collaborates cross-functionally with Legal/Risk Management,
Brand, Training, Franchise Services/Transitions Support, Real Estate, and
other related peers to administer on-boarding and to support new property
openings and transitions
Passionately represents the brand family with integrity, positivity, and
clarity in industry media publications, trade shows, and other external
mediums as assigned (both verbally and in writing)
Travels, as needed, to industry events, tradeshows, and conferences -- and to
visit current/prospective franchisees to build relationships and book new
business
Leads the department in management of the annual budget process, monthly
forecasts, and ongoing use of CRM tool to ensure proper governance of client
relations
Remains informed about industry trends, regulations, and best practices to
drive continuous improvement and innovation within the organization.
OTHER DUTIES
All other duties as needed or required
BENEFITS
Great working environment!
Employee Recognition Programs
Medical Insurance
Dental Insurance
Vision Insurance
Health Care and Dependent Care Flexible Spending Accounts
Employer Paid Basic Life and AD&D Insurance
Employer Paid Long Term Disability
Optional Employee Paid - Voluntary Benefits
Short-Term Disability
Buy-Up Long-Term Disability
Supplemental Life Insurance
Dependent Life Insurance
401(k) Savings Plan
Paid Time Off
Employee Assistance Program (EAP)
Employee Perks Program offering discounts to major companies
Qualifications
KNOWLEDGE, SKILLS, ABILITIES & COMPETENCIES
Strong organization skills; ability to balance workload and competing
priorities
Lead, supervise and head up a group of regional developers to achieve
operational objectives, while balancing with broader company goals for
credibility and minimum quality levels
Understanding of the technical and procedures necessary for successful new
hotel constructions and brand conversion processes
Fluent in hotel industry revenue, operating, technology, and risk
management/legal-oriented concepts (conversational level at minimum)
Ability to persuade franchise hotel investors to embrace brand philosophies,
standards, and programs
Highly skilled communicator, verbally and in writing, to a wide variety of
audiences and experience levels
Extensive relationship building skills to build strong relationships across
industry stakeholders and hotel franchising communities
Possesses a sense of urgency and a mindset for continuous improvement
Engages in solution-focused resolution of constructive franchisee feedback or
conflict, if received
Work well independently as well as across peer departments
Must be inclusive and comfortable working with an international client base
with diverse cultural norms
Ability to lead change to align with the strategy to improve performance
Solid project and budget management skills
ENVIRONMENTAL JOB REQUIREMENTS
100% Remote | Travel Required (U.S.)
Ability to maintain 50--75% overnight and midweek travel
Ability to work flexible hours, including early mornings, evenings, and
occasional weekends to accommodate travel schedules, conferences, and
Franchisee needs across multiple time zones
MINIMUM QUALIFICATIONS
Bachelor's degree in Hotel Management, Business, or related field
15+ years progressive work-related experience with demonstrated proficiency
in franchise development
12+ years of managing teams and complex projects
Proven P&L experience and comprehensive understanding of development and
brand finances
Computer proficiency, including Windows, Outlook, Word, Excel, and PowerPoint
Prior experience with CRM tools (e.g. Salesforce), or ability to quickly
learn and adapt, is beneficial
Experience presenting to executive leadership, ownership groups, boards, and
investment stakeholders
PREFERRED QUALIFICATIONS
Existing relationships within the hotel ownership, franchise, and development
community
Prior experience with extended stay, select service, or franchised lodging
brands
Experience leading national or multi-regional franchise development teams
MBA or advanced business degree preferred
ESA Management, LLC is an Equal Opportunity Employer. It is the policy of ESA
Management, LLC to treat applicants and associates in all aspects of the
employment relationship without regard to race, color, religion, creed, sex,
pregnancy, age (as defined under applicable law), national origin or ancestry,
disability status, veteran status, genetic information or any other
characteristic protected by federal, state or local laws.