Position Summary
We are seeking an experienced Manager, Product Marketing with a deep understanding of HR and the ability to market to senior HR leaders, to develop and drive our product marketing practice.
The ideal candidate will be both strategic and hands-on, applying a fluid understanding of HR, customer segmentation, and the buyer journey to create the messaging, content, and value propositions that differentiate McLean & Company in the market and form the marketing foundation for our campaigns.
This is a key strategic role. Initially, it is heavily focused on rebuilding collateral and value propositions across every McLean & Company product and service line. Over time, it expands into product market planning and strategy, account-based marketing programs, sales enablement, and the integrated go-to-market process. We need a strong, experienced product marketing leader who will build and guide a next-gen product marketing function, bringing years of B2B experience and industry best practices to create an inspired, structured discipline.
Key Responsibilities
Collateral & Value Proposition Development (~70%)
- Audit all existing collateral across McLean’s product and service lines, identifying gaps, inconsistencies, and outdated messaging.
- Identify and prioritize collateral requirements and collaborate with Product Management and Design to build and update key pieces.
- Rebuild and rewrite collateral (one-pagers, sales sheets, decks, and related assets) product by product, service by service.
- Develop a clear, differentiated value proposition for each offering, following the model used for Executive Services.
- Build messaging frameworks, including key messages, benefits, and target personas, in collaboration with stakeholders.
- Ensure consistency in voice, positioning, and quality across all materials.
Go-to-Market Strategy & Sales Enablement (~30%)
- Enable sellers to articulate the competitive value, buyer mindset, and unique differentiation of our offerings.
- Collaborate with Sales to produce sales and marketing plays, offers, and playbooks.
- Develop marketing strategy for new product launches, tiered account-based marketing programs, and packaging to drive impact across industries, buyers, and accounts.
- Guide marketing peers in creating social, campaign content, web copy, and derivative assets, providing context and insight into the HR buyer mindset.
- Inform the integrated go-to-market strategy, coordinating across stakeholders and divisions to drive consistent, transparent execution.
- Support the launch of new products and services with positioning, sales enablement, and marketing materials.
Key Selection Criteria
- College degree (BA/BS).
- 7+ years in product marketing, content strategy, or a related B2B marketing role, preferably in HR, professional services, or SaaS.
- Strong writing and messaging skills, with the ability to turn complex offerings into clear, compelling value propositions.
- Proven experience managing large enterprise B2B projects at scale in a fast-paced, hands-on environment, and comfort owning a large volume of deliverables end to end, from audit through rebuild.
- Experience partnering with Sales on go-to-market execution.
- Experience working in a matrixed environment, managing change and multitasking across projects and teams.
- Experience creating content for core HR functions or capabilities, such as talent management, workforce planning, total rewards, HR analytics, and AI in HR.
- Experience targeting CHROs and HR leaders as customers.
Language Skills: Bilingual proficiency in French, Spanish or German is preferred to support our diverse client base across North America and globally.
McLean & Company, a division of Info-Tech Research Group of companies is an equal opportunity employer committed to diversity and inclusion and does not discriminate on the basis of any legally protected status or characteristic including Minority/Female/Sexual Orientation/Gender Identity/Disability/Veteran and are pleased to consider all qualified applicants. To that end, upon request, ITRG will ensure, to the extent possible, that accommodation be made available to applicants throughout the recruitment and hiring process.
#LI-NS2
College degree (BA/BS); 7+ years in product marketing or B2B marketing; strong writing and messaging skills; experience with enterprise B2B projects, sales enablement, matrixed environments, and HR content creation.
Key Responsibilities
- developing value propositions
- creating marketing collateral
- enabling sales
Job Details
- Category: Marketing
- Seniority: Senior Level
- Commitment: Full Time
- Workplace: Remote — Canada
- Languages: English
About McLean & Company
A division of Info-Tech Research Group providing HR research and advisory services. — Industry: Consulting Services