About
Felix
- Founded in 2019, Felix is a digital healthcare company that puts the patient in control of their own health and wellbeing.
- We’re passionate about building technology and beautiful customer experiences to make healthcare more accessible (and more enjoyable) for all Canadians.
- Felix is Canada's first end-to-end healthcare experience, providing online treatment, prescription delivery and ongoing care.
- We deliver care across a growing range of daily health categories such as weight loss, birth control, menopause, erectile dysfunction, acne and more.
About the Role
- Felix Health is looking for a Lifecycle Marketing Manager who has experience leading and scaling full lifecycle programs.
- In this strategic role, you will develop and execute activation, engagement, retention and win-back initiatives, as well as own all transactional patient comms.
- You will own the strategy and implementation of lifecycle marketing and transactional journeys across multiple channels including email, push notifications, SMS, and in-app messages via Iterable.
- Develop a dynamic and personalised customer lifecycle experience, tailored to each user’s behaviours.
- Draft clear, succinct and persuasive copy for all customer communications.
- Regularly define and execute experiments to optimise our journeys.
- Collaborate closely with product, design, engineering and analytics peers to align on key objectives, develop cohesive strategy, and execute in concert.
Qualifications
- You have multi-year track-record owning lifecycle, ideally for a consumer product with a large customer base.
- Experience with marketing automation platforms (e.g., Salesforce Marketing Cloud, Braze, Iterable, Sendgrid, etc.) and related tools/languages (e.g. HTML/CSS).
- An understanding of consumer acquisition, activation, engagement and retention strategies.
- A thoughtful, critical thinker who follows a systematic and rigorous approach to problem solving.
- An effective communicator and copy writer.
- Proven success working with cross-functional teams.
- Able to digest ambiguous data sets and environments, communicate critical insights, and ask the right questions due to your robust analytical skillset.
Benefits
- Full medical, dental and vision benefits
- Maternity / paternity policy
- 4 weeks vacation (3 weeks anytime + 1 week during the holidays)
- Competitive compensation
- Stock option grant
- Remote first, work from anywhere in Canada
- Incredible culture powered by an highly collaborative and high performing team
- Large impact at an early stage technology company
- Professional development opportunities, working closely with founders and senior leadership team
Open vacancy
- This posting is for an existing vacancy at the company.
- Our commitment to an inclusive team culture means embracing diversity and offering equitable access to opportunities and resources for people who might otherwise be excluded.
- During our recruitment process, we provide accommodations at any stage.
- Candidates can tell the hiring manager about their accommodation needs directly or email accessibility@felixforyou.ca.
Recruitment Fraud Alert
- Please note: We have been made aware of fraudulent recruiting activities where individuals pose as Felix representatives.
- Communication: We will only ever contact you from an official @ felixforyou.ca email address.
- Interviews: All interviews are conducted via Google Meet; we never interview via text-only platforms (like Telegram or WhatsApp).
- Payments: We will never ask for credit card information, bank details, or payments for "equipment" or "onboarding" during the application process.