Job Description:
• Coordinate robust donor acquisition initiatives through innovative digital outreach, multi-channel direct response, and strategic audience expansion.
• Lead 360-degree portfolio initiatives to maximize lifetime value, balancing donor retention and attrition-reduction strategies.
• Partner with Fundraising and Product teams to optimize donor experiences, audience segmentation, and lifecycle journeys across acquisition and retention funnels.
• Design tailored journeys to deliver an optimal experience that supports lead generation, donor conversion and retention among new and existing audiences.
• Develop upgrade and cross-sell strategies to increase donor lifetime value.
• Oversee end-to-end campaign implementation, conducting complex data selections and segmentation, ensuring strong execution.
• Continually refine supporter touchpoints ensuring all individual giving communications are donor-focused and aligned across channels.
• Monitor KPIs, produce reports, and adjust tactics to meet revenue and volume targets related to acquisition, retention, attrition, upgrade, and lifetime value.
• Support forecasting, performance projections, and ROI tracking across acquisition and specialized giving streams.
• Partner with the data team to ensure analysis supports strategic decision-making.
• Collaborate in donor research initiatives (e.g., user testing, surveys, focus groups) to inform program improvements.
• Support the Audience Strategy team in holistic initiatives aiming to enhance donor retention, upgrade opportunities and increase donor lifetime value.
• Work closely with colleagues across Fundraising to ensure activities are coordinated, strategic, and supporter-centric.
Requirements:
• Proven experience managing and analyzing comprehensive individual giving programs, successfully balancing acquisition with retention and upgrading.
• Experience working with detailed audience segmentation, data analysis, and managing complex donor journeys across multiple audience segments.
• Comfortable working with donor KPI metrics and utilizing them to drive strategic decisions.
• Experience managing external fundraising agencies to execute complex marketing and development plans.
• Experience launching and managing paid acquisition and lead generation campaigns across multiple channels, utilizing integrated direct response tactics and applying growth marketing principles.
• Deep proficiency in donor retention, mid-level upgrade strategies, individual donation management, and techniques for growing donor lifetime value.
• In-depth knowledge of supporters, the market, and the charity sector to predict future trends across global fundraising markets.
• Understanding of tax-smart giving vehicles –for example, the operational and strategic nuances of Donor-Advised Funds (DAFs)
• Strong organizational and project management skills, with the ability to prioritize and manage multiple tasks simultaneously.
• Excellent communication and collaboration skills, with the ability to work effectively across teams and departments.
• A proactive and results-oriented approach, with a commitment to continuous improvement and learning.
Benefits:
• Health insurance
• 401(k) matching
• Flexible work hours
• Paid time off