WaterWipes is entering its next phase of growth across the Americas, and media plays a critical role in how we build our brands, reach parents, and drive commercial performance.
We're looking for a strategic media leader who can connect investment decisions to business outcomes. This is not a role focused on execution alone. You'll lead media strategy, influence senior stakeholders, shape investment decisions, and build a performance-driven media agenda that supports sustainable growth across the region. Based on the intake information, this is a new role with responsibility for leading the Americas connected media strategy and driving measurement, effectiveness, and commercial impact.
As Lead, Connected Media, you will own the Americas media strategy and investment agenda. You'll translate business priorities into full-funnel media plans, guide agency partners, strengthen measurement and attribution, and ensure every media dollar delivers value.
You'll work closely with Brand, Social, Omnichannel, Commercial, Shopper, Finance, and Insights teams to create integrated media strategies that balance long-term brand growth with short-term commercial performance. The role reports to Adrianne Lambert and includes leadership responsibility for a direct report.
What You'll Be Accountable For
Leading the Americas connected media strategy and annual planning process.
Developing audience, channel, and investment strategies that support business growth.
Owning media budget recommendations, allocation, forecasting, and optimization.
Driving media effectiveness through measurement, attribution, testing, reporting, and continuous improvement.
Building and governing a structured test-and-learn agenda across channels, audiences, platforms, and creative.
Leading agency and platform relationships, ensuring accountability, performance, and innovation.
Partnering cross-functionally to align media investments with brand, retailer, shopper, and commercial priorities.
Providing data-driven recommendations to senior leaders that influence investment decisions.
Coaching and developing media capability within the team while creating a strong operating rhythm across internal and external partners. These responsibilities align directly with the approved role requirements.
Who This Role Is For
This role is suited to an experienced media leader who combines strategic thinking with commercial rigor.You have likely built your career within FMCG, CPG, healthcare, pharmaceutical, or media agency environments and have deep experience across the US market. You understand how to build connected media strategies, influence senior stakeholders, and translate performance data into actionable business decisions.
You are comfortable operating in a fast-moving environment where priorities evolve, expectations are high, and outcomes matter. Industry backgrounds specified for the role include CPG, healthcare, pharmaceuticals, and agency experience, with strong US or Americas market expertise.
What Will Make You Successful Here
You'll be successful if you bring:
Proven experience leading paid and connected media strategy.
Expertise across TV, CTV, OLV, Paid Search, Paid Social, Retail Media, and Shopper Media.
Strong media investment and budget management experience.
Deep understanding of attribution, measurement, performance analytics, and ROI optimization.
Experience managing agency relationships and platform partnerships.
Strong executive communication and influencing skills.
The ability to balance strategic thinking with execution and delivery.
A commercially minded, accountable, and data-led approach to decision making.
Curiosity, adaptability, and a willingness to challenge conventional thinking.
A track record of developing people and building high-performing teams.
The strongest candidates will also bring experience in retail media, major retailer activation, Amazon, advanced attribution or marketing mix modelling, and emerging AI or MarTech capabilities.
Why Join WaterWipes
WaterWipes is one of the world's most trusted baby care brands, built on a belief that less is more.
We're still entrepreneurial in how we work, but we're operating at increasing scale across international markets. That creates opportunities to make a meaningful impact, influence business decisions, and help shape what comes next.
This role offers the opportunity to own an important growth agenda, partner with senior leaders, and build connected media capability across a high-growth consumer brand.
For someone who enjoys combining commercial thinking, media innovation, and leadership, this is an opportunity to leave a visible mark on the business.
If you're excited by the challenge of shaping media strategy, influencing investment decisions, and driving measurable business growth in a fast-moving consumer brand, we'd love to hear from you.
Apply today or reach out for a confidential conversation.
Proven experience leading paid and connected media strategy; expertise across TV, CTV, OLV, Paid Search, Paid Social, Retail Media, and Shopper Media; strong budget management; deep understanding of attribution and measurement; experience managing agency relationships; executive communication skills.
Key Responsibilities
- leading media strategy
- managing media budgets
- driving media effectiveness
Job Details
- Category: Marketing
- Seniority: Senior Level
- Commitment: Full Time
- Workplace: Remote — United States
- Languages: English
About WaterWipes
A trusted baby care brand known for pure and gentle wipes, built on a belief that less is more. — Industry: Manufacturing