About the opportunity
- We’re looking for a hungry, people-loving entry-level Business Development Manager to help grow First Table across London, one of the world’s great food cities.
- No sales experience? No problem. We care more about your drive, your confidence and how quickly you learn than about what’s on your CV.
- You’ll get a clear patch, a target list built from our market data, and support from experienced BDMs to help you get off to a flying start.
- This is a full-time, permanent, field-based role in London, and part of our biggest push yet to deepen our presence in the city.
About us
- At First Table, our vision is simple: to be the first place diners go to book a table.
- Proudly established in Queenstown, New Zealand - where our head office is based - we've been leading the charge in the hospitality tech industry for over a decade, with operations spanning New Zealand, Australia, and the UK.
- First Table now offers our great dining experiences at amazing restaurants across the UK, and we are doubling down on building a strong presence and connected team across the UK.
- First Table is a dining discovery platform that connects diners to restaurants through their love of food. Through our clever tech, we help restaurants get their night off to a great start and give diners a compelling reason to try somewhere new. It’s a win-win situation.
- From early bird offers to last table reservations, we make discovering and booking great dining experiences fast, easy, and rewarding.
- At the heart of everything we do are our values: Grow Together, Win-Win-Win, and Own It. These guide how we show up for each other, our restaurant partners, and our diners and they’re a big part of what makes First Table a great place to work.
- Learn more about our story here: www.firsttable.co.nz/our-story
About the role
- You’ll be out on the streets of your London patch, walking into restaurants, building relationships with owners and managers, and signing them up to First Table.
- Every restaurant you sign is a win you can point to.
- You’ll learn the job alongside our experienced London BDMs, with a structured onboarding, regular coaching and clear targets that build as you ramp up.
- Do well, and there’s a real path to Senior BDM and beyond as we grow.
- If you love food, love talking to people, and want to learn how to sell in a role where you see the results of your work every day, this is for you.
What you’ll be doing
- Get out into your London patch every day, visiting restaurants in person and starting conversations with owners and managers.
- Work through a target list built from our market data, deciding where to focus your time for the best results.
- Pitch First Table, handle objections with confidence, and sign restaurants up, often in a single conversation.
- Get new restaurants live quickly by guiding them through setup and their first offers.
- Follow up with prospects who said “not yet”, building trust over weeks and months until the timing is right.
- Keep your pipeline up to date in HubSpot so you, your manager and the team can see what’s working.
- Learn from experienced BDMs through shadowing, coaching and regular feedback, and share what you learn with the team.
What you’ll bring
- You don’t need previous sales experience. You do need:
- Confidence talking to new people, including walking into a busy restaurant and starting a conversation with someone you’ve never met.
- Resilience: you can hear “no”, learn from it, and go again with the same energy.
- Drive and competitiveness, shown somewhere in your life so far, whether through work, sport, a side project or a personal goal you went after.
- A genuine love of food, restaurants or hospitality.
- Experience working in hospitality is a big plus.
- The ability to organise your own day, prioritise well and stay motivated when working independently in the field.
- A hunger to learn: you ask for feedback, act on it, and want to grow your career in sales.
- No degree or specific qualifications needed. We care more about what you’ve done and how you think.
Why you’ll love working with us
- A full-time, permanent role with flexible working hours and the autonomy to manage your own schedule
- Remote-first, but never remote-feeling, with regular London team meetups
- Competitive OTE (base salary + commission), plus paid travel
- Structured onboarding, regular coaching and a clear path to Senior BDM
- Free First Table bookings as a team perk - perfect for fellow food lovers.
- We recognise great work, with team-wide recognition shoutouts, referral incentives, and regular opportunities to celebrate wins.
- Being part of a purpose-led, award-winning brand that champions exceptional dining experiences and values creativity, collaboration and growth.
What’s next?
- Ready to kick-start your sales career with one of the UK’s fastest-growing dining platforms? We’d love to hear from you.
- Please submit your application, including your CV and a brief cover letter, via the Apply Now link.
- In your cover letter, tell us why this role excites you and share an example of a time you showed drive or persuaded someone to say yes.
- Our process includes a live sales role-play, so you can show us how you think on your feet. Don’t worry, we’ll brief you fully beforehand.
- Applications close Friday 30 October 2026.
- Things to keep in mind:
- This is a field-based role, so you’ll need to live in London or within easy reach of it
- Applicants for this position must have pre-existing rights to work in United Kingdom