Integrated Marketing Manager
Location: Remote – USA
Contract Duration: Until December
Contract Type: W2 under Staffing Supplier
Pay rate: $99.08/hour
Visa Sponsorship: Not applicable
Description
Our Client is seeking a strategic, entrepreneurial, and data-driven marketer to lead consumer marketing for high-profile merchant launches across retail, grocery, beauty, apparel, home, and emerging categories. Reporting to the Occasions + Merchant Launches Marketing Lead, this person will develop integrated go-to-market strategies that introduce customers to new merchants, encourage new shopping behaviors, and drive incremental demand.
This role sits at the intersection of growth, brand, product, and operations. You’ll manage a portfolio of merchant launches, build strong relationships with external partners, and bring cross-functional teams together to deliver effective campaigns.
Key responsibilities
Develop integrated launch strategies, plans, goals, audience approaches, and measurement frameworks for new merchants and categories.
Lead campaign execution from identifying business and customer opportunities through briefing creative teams, reviewing assets, launch, and performance reporting.
Manage multiple concurrent launches, prioritizing resources and tailoring campaign support to business impact and customer opportunity.
Build scalable go-to-market frameworks, playbooks, planning cadences, and intake processes.
Serve as the primary marketing contact for merchant partners, coordinating communications, reviews, approvals, co-marketing plans, and results sharing.
Partner across Marketing, Strategy & Operations, CRM, Paid Media, Creative, Communications, Analytics, Finance, Product, and Business Development.
Prepare business cases, competitive analyses, performance reviews, campaign recommendations, and executive updates.
Identify risks early, recommend mitigation strategies, and use campaign results and customer insights to guide future growth opportunities.
Skills and qualifications
Bachelor’s degree or higher; an MBA is a plus.
6+ years of B2C marketing experience, ideally spanning integrated, partnership, category, product, or retail marketing.
Experience developing and executing large-scale integrated campaigns from strategy through measurement.
Experience managing external partners or stakeholders and building trusted relationships while influencing without direct authority.
Ability to manage competing priorities and multiple initiatives in a fast-paced, cross-functional environment.
Strong business judgment, project leadership, and consumer marketing skills.
Excellent written, verbal, and presentation skills, including communicating with senior leaders and external partners.
Data-informed decision-making, sound consumer insight, and a bias for action in ambiguous environments.
An entrepreneurial and creative approach to solving problems and building processes.
Experience with retailers, consumer brands, marketplaces, partnerships, or merchant-facing organizations is a plus.
Success in this role means delivering well-coordinated merchant launches, building effective partner relationships, and creating repeatable marketing processes that help grow customer adoption and marketplace demand.