Role Description
The Communications Data Analyst will provide senior-level analytics support for a federal strategic communications and stakeholder engagement program. The analyst will integrate communications, engagement, customer, digital, and CRM data into reliable reporting that helps leaders understand:
• Message reach
• Stakeholder participation
• Customer needs
• Pipeline activity
• Behavior change
• Organizational outcomes
The role combines data analysis with a practical understanding of communications and customer engagement. The analyst will:
• Establish measurement frameworks
• Build and maintain dashboards
• Improve CRM data quality
• Analyze patterns across channels and stakeholder groups
• Convert findings into concise recommendations for Government decision-makers
All work must follow federal privacy, security, records management, accessibility, and information-handling requirements.
Key Responsibilities
• Design and maintain a communications and engagement measurement framework that connects program objectives to KPIs, data sources, calculation methods, reporting cadence, owners, and decision uses.
• Build, enhance, and maintain integrated dashboards for communications performance, stakeholder engagement, customer outreach, CRM activity, pipeline status, service-level performance, and leadership reporting.
• Analyze message reach, channel performance, stakeholder participation, event and session activity, audience behavior, customer feedback, and organizational outcomes across internal and external communications efforts.
• Develop CRM reporting structures and data standards for contacts, organizations, interactions, engagement history, customer segments, opportunities, milestones, follow-up actions, and outcomes.
• Monitor CRM and engagement data quality; identify duplicates, missing fields, inconsistent classifications, stale records, and reporting gaps; coordinate corrective actions with system owners and users.
• Integrate and reconcile data from CRM platforms, spreadsheets, web analytics, social media, email, surveys, event records, media monitoring, and other approved sources.
• Create audience and stakeholder segmentation models that improve targeting, outreach planning, engagement strategies, and assessment of underserved or under-engaged groups.
• Conduct trend, cohort, funnel, and comparative analyses to identify changes in engagement, recurring issues, emerging risks, program opportunities, and factors affecting communications performance.
• Develop recurring monthly and executive reports that explain findings, limitations, data quality, risks, and recommended actions in clear language for nontechnical audiences.
• Support customer satisfaction assessments, survey design, response analysis, qualitative coding, and integration of feedback into dashboards and continuous improvement recommendations.
• Track deliverables and service levels, including responsiveness, timeliness, quality, staffing coverage, recurring reporting, and other performance standards established by the Government.
• Partner with communications, program management, digital, web, customer experience, and technical teams to define reporting needs and translate operational questions into measurable indicators.
• Develop data dictionaries, metric definitions, dashboard documentation, data lineage records, standard operating procedures, quality-control checks, and user guidance.
• Present analytical findings to Government and contractor leadership and provide practical recommendations that support communications planning, customer engagement, resource allocation, and continuous improvement.
• Respond to routine, urgent, and occasional surge reporting requests while maintaining accuracy, traceability, and appropriate review controls.
Qualifications
• At least seven years of progressively responsible experience in data analytics, business intelligence, CRM analytics, marketing or communications analytics, customer analytics, program evaluation, or a closely related field.
• Bachelor's degree in data analytics, statistics, business analytics, information systems, communications, marketing, public administration, or a related field; equivalent relevant experience may be considered.
• Demonstrated experience building and maintaining executive dashboards, recurring performance reports, and analytical products used for operational or strategic decision-making.
• Advanced proficiency with a business intelligence and visualization platform such as Microsoft Power BI, Tableau, or an equivalent tool.
• Strong experience with CRM data and reporting using Microsoft Dynamics, Salesforce, or a comparable platform, including data structure, quality, segmentation, pipeline, and engagement history.
• Advanced proficiency with Microsoft Excel, including data cleaning, lookups, pivot tables, data modeling, validation, and repeatable reporting workflows.
• Working proficiency with SQL or another query language and the ability to combine, validate, and analyze data from multiple structured sources.
• Experience defining KPIs, documenting metric logic, establishing baselines and targets, and assessing reach, engagement, conversion, satisfaction, behavior change, or organizational outcomes.
• Ability to translate analytical findings into clear narratives, executive summaries, briefing slides, and actionable recommendations for nontechnical audiences.
• Strong understanding of data governance, quality assurance, privacy, access controls, and responsible handling of sensitive organizational and stakeholder information.
• Ability to manage multiple reporting cycles, stakeholders, and urgent requests while maintaining version control, traceability, and deadlines.
• Ability to satisfy all applicable federal suitability, onboarding, confidentiality, privacy, and information-handling requirements for the assignment.
Preferred Experience and Qualifications
• Experience supporting a federal agency, public-sector organization, government contractor, or highly regulated environment.
• Experience analyzing communications, marketing, stakeholder engagement, customer experience, public affairs, or workforce engagement programs.
• Experience with survey platforms, web analytics, social media analytics, email campaign data, qualitative analysis, or media monitoring data.
• Familiarity with Microsoft 365, SharePoint, Teams, Power Automate, Power Query, and approved methods for automating recurring reporting workflows.
• Familiarity with Section 508 accessibility requirements for dashboards, data visualizations, reports, and digital content.
• Experience developing analytical SOPs, governance standards, training materials, and knowledge-transfer resources.